| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Marketing management :/ Philip Kotler, ... [et al.] |
| 其他題名: |
an Asian perspective / |
| 其他作者: |
Kotler, Philip |
| 出版者: |
Singapore :Prentice Hall, : c2009, |
| 面頁冊數: |
xxxviii, 750 p. :ill. (some col.) ;28 cm |
| 附註: |
" ... is an adaptation of Marketing management, 13th edition ..." |
| 標題: |
Marketing - Management - |
| ISBN: |
9789810679934 |