Integrated marketing communications ...
Kadia, Shriram.

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  • Integrated marketing communications for public policy = perspectives from the World's largest employment guarantee program mgnrega /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Integrated marketing communications for public policy/ by Shriram Kadia.
    其他題名: perspectives from the World's largest employment guarantee program mgnrega /
    作者: Kadia, Shriram.
    出版者: Singapore :Springer Nature Singapore : : 2022.,
    面頁冊數: xxiii, 136 p. :ill. (some col.), digital ;24 cm.
    內容註: Chapter I: Influence of IMC on Contemporary Communication Dissemination -- Chapter II: Integration of IMC and Public Policy: A Historical Overview -- Chapter III: IMC's Influence on Public Policy Schemes in India -- Chapter IV: MGNREGA: The World's Largest Employment Guarantee Program -- Chapter V: Role of IMC in MGNREGA's Communication Dissemination -- Chapter VI: IMC's Influence on Social Protection Programs of Developing Nations and Futuristic Perspectives.
    Contained By: Springer Nature eBook
    標題: Communication in public administration - India. -
    電子資源: https://doi.org/10.1007/978-981-19-5118-3
    ISBN: 9789811951183
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