Artificial neural networks and struc...
Alnoor, Alhamzah.

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  • Artificial neural networks and structural equation modeling = marketing and consumer research applications /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Artificial neural networks and structural equation modeling/ edited by Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan.
    其他題名: marketing and consumer research applications /
    其他作者: Alnoor, Alhamzah.
    出版者: Singapore :Springer Nature Singapore : : 2022.,
    面頁冊數: ix, 341 p. :ill. (some color), digital ;24 cm.
    內容註: Chapter 1. Artificial neural network and structural equation modeling techniques -- Chapter 2. Social commerce determinants -- Chapter 3. Technology acceptance model in social commerce -- Chapter 4. Mobile commerce and social commerce -- Chapter 5. Electronic word of mouth and social commerce.
    Contained By: Springer Nature eBook
    標題: Marketing research - Data processing. -
    電子資源: https://doi.org/10.1007/978-981-19-6509-8
    ISBN: 9789811965098
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