東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Donald trump and the branding of the...

Cosgrove, Kenneth M.

FindBook

Google Book

Amazon

博客來

Donald trump and the branding of the American presidency = the president of segments /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Donald trump and the branding of the American presidency/ by Kenneth M. Cosgrove.
其他題名:	the president of segments /
作者:	Cosgrove, Kenneth M.
出版者:	Cham :Springer International Publishing : : 2022.,
面頁冊數:	xi, 235 p. :ill., digital ;24 cm.
內容註:	1. Donald Trump and the Branding of the American Presidency -- 2. The Old Order and Its Discontents -- 3. Segmentation and Trump -- 4. Trump Direct to Consumer -- 5. Trump Race and Class -- 6. The Trump Brand Story: Attract and Repel -- 7. Brand Battle: Omnipresent Trump in Office and Beyond -- 8. The President of Segments.
Contained By:	Springer Nature eBook
標題:	Presidents - Election - 2016. - United States -
標題:	United States - Politics and government - 2017-2021. -
電子資源:	https://doi.org/10.1007/978-3-030-30496-6
ISBN:	9783030304966

Donald trump and the branding of the American presidency = the president of segments /
Cosgrove, Kenneth M.

Donald trump and the branding of the American presidencythe president of segments /[electronic resource] :by Kenneth M. Cosgrove. - Cham :Springer International Publishing :2022. - xi, 235 p. :ill., digital ;24 cm.

1. Donald Trump and the Branding of the American Presidency -- 2. The Old Order and Its Discontents -- 3. Segmentation and Trump -- 4. Trump Direct to Consumer -- 5. Trump Race and Class -- 6. The Trump Brand Story: Attract and Repel -- 7. Brand Battle: Omnipresent Trump in Office and Beyond -- 8. The President of Segments.

"Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics." -Richard Nimijean, Professor, Carleton University, Canada This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump's political marketing strategy privileged emotion-particularly anger-over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump's campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections. Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.

ISBN: 9783030304966

Standard No.: 10.1007/978-3-030-30496-6doiSubjects--Personal Names:

604112
Trump, Donald,
1946-Subjects--Topical Terms:

2187128
Presidents
--Election--United States--2016.Subjects--Geographical Terms:

3501536
United States
--Politics and government--2017-2021.

LC Class. No.: JK526

Dewey Class. No.: 324.9730933

Donald trump and the branding of the American presidency = the president of segments /
LDR:03298nmm a2200325 a 4500 001 2305256
003 DE-He213
005 20221030132143.0
006 m d
007 cr nn 008maaau
008 230409s2022 sz s 0 eng d
020 $a 9783030304966 $q (electronic bk.)
020 $a 9783030304959 $q (paper)
024 7 $a 10.1007/978-3-030-30496-6 $2 doi
035 $a 978-3-030-30496-6
040 $a GP $c GP
041 0 $a eng
050 4 $a JK526
072 7 $a JPA $2 bicssc
072 7 $a POL040000 $2 bisacsh
072 7 $a JPA $2 thema
082 0 4 $a 324.9730933 $2 23
090 $a JK526 $b .C834 2022
100 1 $a Cosgrove, Kenneth M. $3 3608167
245 1 0 $a Donald trump and the branding of the American presidency $h [electronic resource] : $b the president of segments / $c by Kenneth M. Cosgrove.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2022.
300 $a xi, 235 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Donald Trump and the Branding of the American Presidency -- 2. The Old Order and Its Discontents -- 3. Segmentation and Trump -- 4. Trump Direct to Consumer -- 5. Trump Race and Class -- 6. The Trump Brand Story: Attract and Repel -- 7. Brand Battle: Omnipresent Trump in Office and Beyond -- 8. The President of Segments.
520 $a "Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics." -Richard Nimijean, Professor, Carleton University, Canada This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump's political marketing strategy privileged emotion-particularly anger-over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump's campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections. Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.
600 1 0 $a Trump, Donald, $d 1946- $3 604112
650 0 $a Presidents $z United States $x Election $y 2016. $3 2187128
650 0 $a Political campaigns $z United States $x History $y 21st century. $3 1061145
650 1 4 $a Political Science. $3 895291
650 2 4 $a Political Communication. $3 2055990
650 2 4 $a Marketing. $3 536353
650 2 4 $a Executive Politics. $3 3593682
651 0 $a United States $x Politics and government $y 2017-2021. $3 3501536
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-030-30496-6
950 $a Political Science and International Studies (SpringerNature-41174)