Contemporary retail marketing in eme...
Yawson, David Eshun.

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  • Contemporary retail marketing in emerging economies = the case of Ghana's supermarket chains /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Contemporary retail marketing in emerging economies/ by David Eshun Yawson, Fred A. Yamoah.
    其他題名: the case of Ghana's supermarket chains /
    作者: Yawson, David Eshun.
    其他作者: Yamoah, Fred A.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xviii, 235 p. :ill., digital ;24 cm.
    內容註: Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana's Supermarket Chains -- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard -- Chapter 4: The Ghanaian Supermarket Industry -- Chapter 5: The Current Supermarket Chains Marketing Infrastructure in Ghana -- Chapter 6: The Next Generation of Supermarkets Marketing in Ghana -- Chapter 7: Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing -- Chapter 8:Challenges, Paradoxes, Dilemmas and Strategies for Success of the Next Generation of Supermarkets Marketing.
    Contained By: Springer Nature eBook
    標題: Marketing - Developing countries. -
    電子資源: https://doi.org/10.1007/978-3-031-11661-2
    ISBN: 9783031116612
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W9446196 電子資源 11.線上閱覽_V 電子書 EB HF5415.12.D44 Y38 2022 一般使用(Normal) 在架 0
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