Social media marketing and customer-...
Perera, Charitha Harshani.

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  • Social media marketing and customer-based brand equity for higher educational institutions = case of Vietnam and Sri Lanka /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Social media marketing and customer-based brand equity for higher educational institutions/ by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen.
    其他題名: case of Vietnam and Sri Lanka /
    作者: Perera, Charitha Harshani.
    其他作者: Nayak, Rajkishore.
    出版者: Singapore :Springer Nature Singapore : : 2022.,
    面頁冊數: xvii, 275 p. :ill., digital ;24 cm.
    內容註: Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Research Model and Hypotheses -- Chapter 4. Methodology and Methods -- Chapter 5. Quantitative data Presentation and Analysis: Descriptive Analysis -- Chapter 6. Quantitative data Presentation and Analysis: Inferential Analysis -- Chapter 7. Discussion -- Chapter 8. Conclusion.
    Contained By: Springer Nature eBook
    標題: Universities and colleges - Marketing. -
    電子資源: https://doi.org/10.1007/978-981-19-5017-9
    ISBN: 9789811950179
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