Non-fungible tokens (NFTs) = examini...
Sestino, Andrea.

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  • Non-fungible tokens (NFTs) = examining the impact on consumers and marketing strategies /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Non-fungible tokens (NFTs)/ by Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso.
    其他題名: examining the impact on consumers and marketing strategies /
    作者: Sestino, Andrea.
    其他作者: Guido, Gianluigi.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xix, 98 p. :ill., digital ;24 cm.
    內容註: Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions.
    Contained By: Springer Nature eBook
    標題: NFTs (Tokens) -
    電子資源: https://doi.org/10.1007/978-3-031-07203-1
    ISBN: 9783031072031
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W9443322 電子資源 11.線上閱覽_V 電子書 EB HF5548.32 .S47 2022 一般使用(Normal) 在架 0
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