語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Non-fungible tokens (NFTs) = examini...
~
Sestino, Andrea.
FindBook
Google Book
Amazon
博客來
Non-fungible tokens (NFTs) = examining the impact on consumers and marketing strategies /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Non-fungible tokens (NFTs)/ by Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso.
其他題名:
examining the impact on consumers and marketing strategies /
作者:
Sestino, Andrea.
其他作者:
Guido, Gianluigi.
出版者:
Cham :Springer International Publishing : : 2022.,
面頁冊數:
xix, 98 p. :ill., digital ;24 cm.
內容註:
Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions.
Contained By:
Springer Nature eBook
標題:
NFTs (Tokens) -
電子資源:
https://doi.org/10.1007/978-3-031-07203-1
ISBN:
9783031072031
Non-fungible tokens (NFTs) = examining the impact on consumers and marketing strategies /
Sestino, Andrea.
Non-fungible tokens (NFTs)
examining the impact on consumers and marketing strategies /[electronic resource] :by Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso. - Cham :Springer International Publishing :2022. - xix, 98 p. :ill., digital ;24 cm.
Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions.
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk. Andrea Sestino is Ph.D. Candidate in Management & Marketing at the University of Bari "Aldo Moro", Collaborator at the Cabinet of the Italian Minister of Economic Development in fields of artificial intelligence, Internet-of-things, and business digitalization, and R&D Specialist in applied industrial research for digital transition. He has published in international peer-reviewed journals. Gianluigi Guido (Ph.D., University of Cambridge, UK) is Full Professor of Marketing at the University of Salento, Italy, where he is Director of the Ph.D. Program in Digital Transformation and Sustainability. For Palgrave Macmillan, he has been the co-author of "Sustainable Luxury Brands" (2017), with forewords by R. Bagozzi and P. Kotler. Alessandro M. Peluso (Ph.D. in Quantitative Methods for Market Analysis) is Associate Professor of Business Management at the University of Salento, and Lecturer in Marketing at the LUISS University of Rome, Italy. He has published many research articles in top-tier peer-reviewed journals, such as Journal of Consumer Research and Journal of Marketing Research.
ISBN: 9783031072031
Standard No.: 10.1007/978-3-031-07203-1doiSubjects--Topical Terms:
3601492
NFTs (Tokens)
LC Class. No.: HF5548.32 / .S47 2022
Dewey Class. No.: 658.872
Non-fungible tokens (NFTs) = examining the impact on consumers and marketing strategies /
LDR
:03939nmm a2200337 a 4500
001
2301773
003
DE-He213
005
20220701112300.0
006
m d
007
cr nn 008maaau
008
230409s2022 sz s 0 eng d
020
$a
9783031072031
$q
(electronic bk.)
020
$a
9783031072024
$q
(paper)
024
7
$a
10.1007/978-3-031-07203-1
$2
doi
035
$a
978-3-031-07203-1
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5548.32
$b
.S47 2022
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
082
0 4
$a
658.872
$2
23
090
$a
HF5548.32
$b
.S494 2022
100
1
$a
Sestino, Andrea.
$3
3601489
245
1 0
$a
Non-fungible tokens (NFTs)
$h
[electronic resource] :
$b
examining the impact on consumers and marketing strategies /
$c
by Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Macmillan,
$c
2022.
300
$a
xix, 98 p. :
$b
ill., digital ;
$c
24 cm.
338
$a
online resource
$b
cr
$2
rdacarrier
505
0
$a
Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions.
520
$a
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk. Andrea Sestino is Ph.D. Candidate in Management & Marketing at the University of Bari "Aldo Moro", Collaborator at the Cabinet of the Italian Minister of Economic Development in fields of artificial intelligence, Internet-of-things, and business digitalization, and R&D Specialist in applied industrial research for digital transition. He has published in international peer-reviewed journals. Gianluigi Guido (Ph.D., University of Cambridge, UK) is Full Professor of Marketing at the University of Salento, Italy, where he is Director of the Ph.D. Program in Digital Transformation and Sustainability. For Palgrave Macmillan, he has been the co-author of "Sustainable Luxury Brands" (2017), with forewords by R. Bagozzi and P. Kotler. Alessandro M. Peluso (Ph.D. in Quantitative Methods for Market Analysis) is Associate Professor of Business Management at the University of Salento, and Lecturer in Marketing at the LUISS University of Rome, Italy. He has published many research articles in top-tier peer-reviewed journals, such as Journal of Consumer Research and Journal of Marketing Research.
650
0
$a
NFTs (Tokens)
$3
3601492
650
0
$a
Electronic commerce.
$3
576153
650
0
$a
Cryptocurrencies.
$3
3450848
650
0
$a
Blockchains (Databases)
$3
3222206
650
1 4
$a
Marketing.
$3
536353
650
2 4
$a
Innovation and Technology Management.
$3
3538485
700
1
$a
Guido, Gianluigi.
$3
3601490
700
1
$a
Peluso, Alessandro M.
$3
3601491
710
2
$a
SpringerLink (Online service)
$3
836513
773
0
$t
Springer Nature eBook
856
4 0
$u
https://doi.org/10.1007/978-3-031-07203-1
950
$a
Business and Management (SpringerNature-41169)
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9443322
電子資源
11.線上閱覽_V
電子書
EB HF5548.32 .S47 2022
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入