東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Celebrating the past and future of m...

Academy of Marketing Science., Annual Conference ((2021 :)

FindBook

Google Book

Amazon

博客來

Celebrating the past and future of marketing and discovery with social impact = 2021 AMS Virtual Annual Conference and World Marketing Congress /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Celebrating the past and future of marketing and discovery with social impact/ edited by Juliann Allen, Bruna Jochims, Shuang Wu.
其他題名:	2021 AMS Virtual Annual Conference and World Marketing Congress /
其他作者:	Allen, Juliann.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing : : 2022.,
面頁冊數:	xlix, 598 p. :ill., digital ;24 cm.
內容註:	Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract -- Chapter 2. An Apology is More Than Just Saying "Sorry": Framing Effects in Online Service Recoveries: An Abstract -- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4 -- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract -- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract -- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-030-95346-1
ISBN:	9783030953461

Celebrating the past and future of marketing and discovery with social impact = 2021 AMS Virtual Annual Conference and World Marketing Congress /
Academy of Marketing Science.Annual ConferenceOnline)(2021 :

Celebrating the past and future of marketing and discovery with social impact2021 AMS Virtual Annual Conference and World Marketing Congress /[electronic resource] :edited by Juliann Allen, Bruna Jochims, Shuang Wu. - Cham :Springer International Publishing :2022. - xlix, 598 p. :ill., digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6173. - Developments in marketing science: proceedings of the academy of marketing science..

Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract -- Chapter 2. An Apology is More Than Just Saying "Sorry": Framing Effects in Online Service Recoveries: An Abstract -- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4 -- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract -- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract -- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783030953461

Standard No.: 10.1007/978-3-030-95346-1doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411 / .A33 2021

Dewey Class. No.: 658.8

Celebrating the past and future of marketing and discovery with social impact = 2021 AMS Virtual Annual Conference and World Marketing Congress /
LDR:03610nmm a2200349 a 4500 001 2301768
003 DE-He213
005 20220629194726.0
006 m d
007 cr nn 008maaau
008 230409s2022 sz s 0 eng d
020 $a 9783030953461 $q (electronic bk.)
020 $a 9783030953454 $q (paper)
024 7 $a 10.1007/978-3-030-95346-1 $2 doi
035 $a 978-3-030-95346-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411 $b .A33 2021
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 2021
110 2 $a Academy of Marketing Science. $b Annual Conference $d (2021 : $c Online) $3 3601479
245 1 0 $a Celebrating the past and future of marketing and discovery with social impact $h [electronic resource] : $b 2021 AMS Virtual Annual Conference and World Marketing Congress / $c edited by Juliann Allen, Bruna Jochims, Shuang Wu.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2022.
300 $a xlix, 598 p. : $b ill., digital ; $c 24 cm.
338 $a online resource $b cr $2 rdacarrier
490 1 $a Developments in marketing science: proceedings of the academy of marketing science, $x 2363-6173
505 0 $a Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract -- Chapter 2. An Apology is More Than Just Saying "Sorry": Framing Effects in Online Service Recoveries: An Abstract -- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4 -- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract -- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract -- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.
520 $a For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $x Congresses. $3 666011
650 1 4 $a Marketing. $3 536353
650 2 4 $a Business Strategy and Leadership. $3 3591715
650 2 4 $a Consumer Behavior. $3 3220217
700 1 $a Allen, Juliann. $3 3601480
700 1 $a Jochims, Bruna. $3 3601481
700 1 $a Wu, Shuang. $3 3458951
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Developments in marketing science: proceedings of the academy of marketing science. $3 2133842
856 4 0 $u https://doi.org/10.1007/978-3-030-95346-1
950 $a Business and Management (SpringerNature-41169)