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Advances in digital marketing and eC...

Digital Marketing & eCommerce Conference (2022))

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Advances in digital marketing and eCommerce = third International Conference, 2022 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in digital marketing and eCommerce/ edited by Francisco J. Martínez-López, Luis F. Martinez.
其他題名:	third International Conference, 2022 /
其他作者:	Martínez-López, Francisco J.
團體作者:	Digital Marketing & eCommerce Conference
出版者:	Cham :Springer International Publishing : : 2022.,
面頁冊數:	x, 308 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Electronic commerce - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-05728-1
ISBN:	9783031057281

Advances in digital marketing and eCommerce = third International Conference, 2022 /
Advances in digital marketing and eCommercethird International Conference, 2022 /[electronic resource] :edited by Francisco J. Martínez-López, Luis F. Martinez. - Cham :Springer International Publishing :2022. - x, 308 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

ISBN: 9783031057281

Standard No.: 10.1007/978-3-031-05728-1doiSubjects--Topical Terms:

736131
Electronic commerce
--Congresses.

LC Class. No.: HF5548.32 / .D54 2022

Dewey Class. No.: 658.872

Advances in digital marketing and eCommerce = third International Conference, 2022 /
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