東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Marketing and smart technologies = p...

International Conference on Marketing and Technologies ((2021 :)

FindBook

Google Book

Amazon

博客來

Marketing and smart technologies = proceedings of ICMarkTech 2021.. volume 1 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologies/ edited by Jose Luis Reis ... [et al.].
其他題名:	proceedings of ICMarkTech 2021.
其他題名:	ICMarkTech 2021
其他作者:	Reis, Jose Luis.
團體作者:	International Conference on Marketing and Technologies
出版者:	Singapore :Springer Singapore : : 2022.,
面頁冊數:	xv, 735 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Artificial intelligence - Congresses. - Marketing applications -
電子資源:	https://doi.org/10.1007/978-981-16-9268-0
ISBN:	9789811692680

Marketing and smart technologies = proceedings of ICMarkTech 2021.. volume 1 /
Marketing and smart technologiesproceedings of ICMarkTech 2021.volume 1 /[electronic resource] :ICMarkTech 2021edited by Jose Luis Reis ... [et al.]. - Singapore :Springer Singapore :2022. - xv, 735 p. :ill., digital ;24 cm. - Smart innovation, systems and technologies,v. 2792190-3026 ;. - Smart innovation, systems and technologies ;v. 279..

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811692680

Standard No.: 10.1007/978-981-16-9268-0doiSubjects--Topical Terms:

3492948
Artificial intelligence
--Marketing applications--Congresses.

LC Class. No.: HF5415.125 / .I58 2021

Dewey Class. No.: 658.8

Marketing and smart technologies = proceedings of ICMarkTech 2021.. volume 1 /
LDR:01791nmm a2200337 a 4500 001 2298865
003 DE-He213
005 20220329121246.0
006 m d
007 cr nn 008maaau
008 230324s2022 si s 0 eng d
020 $a 9789811692680 $q (electronic bk.)
020 $a 9789811692673 $q (paper)
024 7 $a 10.1007/978-981-16-9268-0 $2 doi
035 $a 978-981-16-9268-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.125 $b .I58 2021
072 7 $a UT $2 bicssc
072 7 $a TEC007000 $2 bisacsh
072 7 $a UT $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415.125 $b .I61 2021
111 2 $a International Conference on Marketing and Technologies $d (2021 : $c Tenerife, Canary Islands) $3 3595808
245 1 0 $a Marketing and smart technologies $h [electronic resource] : $b proceedings of ICMarkTech 2021. $n volume 1 / $c edited by Jose Luis Reis ... [et al.].
246 3 $a ICMarkTech 2021
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2022.
300 $a xv, 735 p. : $b ill., digital ; $c 24 cm.
490 1 $a Smart innovation, systems and technologies, $x 2190-3026 ; $v v. 279
520 $a This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 $a Artificial intelligence $x Marketing applications $v Congresses. $3 3492948
650 0 $a Marketing $x Technological innovations $v Congresses. $3 3492949
650 1 4 $a Internet of Things. $3 3538511
650 2 4 $a Artificial Intelligence. $3 769149
650 2 4 $a Computational Intelligence. $3 1001631
650 2 4 $a Data Analysis and Big Data. $3 3538537
700 1 $a Reis, Jose Luis. $3 3595809
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Smart innovation, systems and technologies ; $v v. 279. $3 3595810
856 4 0 $u https://doi.org/10.1007/978-981-16-9268-0
950 $a Engineering (SpringerNature-11647)