Global marketing strategy = an execu...
Schlegelmilch, Bodo B.

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  • Global marketing strategy = an executive digest /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Global marketing strategy/ by Bodo B. Schlegelmilch.
    其他題名: an executive digest /
    作者: Schlegelmilch, Bodo B.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xxxvii, 416 p. :ill. (some col.), digital ;24 cm.
    內容註: 1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global Markets -- 7. Creating Global Product and Service Offerings -- 8. Extracting Value from Global Operations -- 9. Global Supply Chains -- 10. Global Branding and Communication -- 11. Global Digital Marketing Strategy -- 12. Organizational Design for Global Marketing Strategy -- 13. Global Business Responsibility -- 14. The Future of Global Marketing Strategy.
    Contained By: Springer Nature eBook
    標題: Export marketing - Management. -
    電子資源: https://doi.org/10.1007/978-3-030-90665-8
    ISBN: 9783030906658
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