Creating a customer experience-centr...
Suwelack, Thomas.

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  • Creating a customer experience-centric startup = a step-by-step framework /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Creating a customer experience-centric startup/ by Thomas Suwelack, Manuel Stegemann, Feng Xia Ang.
    其他題名: a step-by-step framework /
    作者: Suwelack, Thomas.
    其他作者: Stegemann, Manuel.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xvii, 152 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. Concept, Relevance and Management of CX -- 3. Starting a Start-Up -- 4. Understanding The Outside World: Customers & The Surrounding Environment -- 5. Outside-In: Defining the CX-Centric Business DNA-The Why, How, and What of a Start-Up -- 6. Inside-Out: Testing, Implementation and Communication of Customer Experience-Centric Experience Elements -- 7. Future Considerations.
    Contained By: Springer Nature eBook
    標題: New business enterprises. -
    電子資源: https://doi.org/10.1007/978-3-030-92458-4
    ISBN: 9783030924584
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