Achieving business competitiveness i...
Semeradova, Tereza.

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  • Achieving business competitiveness in a digital environment = opportunities in e-commerce and online marketing /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Achieving business competitiveness in a digital environment/ edited by Tereza Semeradova, Petr Weinlich​.
    其他題名: opportunities in e-commerce and online marketing /
    其他作者: Semeradova, Tereza.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xi, 239 p. :ill., digital ;24 cm.
    內容註: 1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms - the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders - the Case of Youtube Community.
    Contained By: Springer Nature eBook
    標題: Internet marketing. -
    電子資源: https://doi.org/10.1007/978-3-030-93131-5
    ISBN: 9783030931315
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W9438700 電子資源 11.線上閱覽_V 電子書 EB HF5415.1265 .A35 2022 一般使用(Normal) 在架 0
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