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Global competitiveness = ten things ...

Wall, William Philip.

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Global competitiveness = ten things Thai businesspeople should know : strategies to improve competitive position and consolidate gains at rivals' expense /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Global competitiveness/ by William Philip Wall.
其他題名:	ten things Thai businesspeople should know : strategies to improve competitive position and consolidate gains at rivals' expense /
作者:	Wall, William Philip.
出版者:	Singapore :Springer Singapore : : 2022.,
面頁冊數:	xiii, 97 p. :ill., digital ;24 cm.
內容註:	Chapter 1: Global Competition - The Battlefield -- Chapter 2: Marketing - Position Yourself -- Chapter 3: Innovate - Generate and Evaluate -- Chapter 4: Using Information - Leverage Resource -- Chapter 5: Technology - Upgrade -- Chapter 6: Human Resources/Cross-Cultural Communication - Breed Success -- Chapter 7: Strategic Alliance - Strength in Numbers -- Chapter 8: Customer Service - Listen to What They Say -- Chapter 9: Implementation, Monitoring & Evaluation - Now What Do We Do? -- Chapter 10: Social Responsibility - Giving Something Back.
Contained By:	Springer Nature eBook
標題:	Competition. -
標題:	Thailand - Commerce. -
電子資源:	https://doi.org/10.1007/978-981-16-7755-7
ISBN:	9789811677557

Global competitiveness = ten things Thai businesspeople should know : strategies to improve competitive position and consolidate gains at rivals' expense /
Wall, William Philip.

Global competitivenessten things Thai businesspeople should know : strategies to improve competitive position and consolidate gains at rivals' expense /[electronic resource] :by William Philip Wall. - Singapore :Springer Singapore :2022. - xiii, 97 p. :ill., digital ;24 cm.

Chapter 1: Global Competition - The Battlefield -- Chapter 2: Marketing - Position Yourself -- Chapter 3: Innovate - Generate and Evaluate -- Chapter 4: Using Information - Leverage Resource -- Chapter 5: Technology - Upgrade -- Chapter 6: Human Resources/Cross-Cultural Communication - Breed Success -- Chapter 7: Strategic Alliance - Strength in Numbers -- Chapter 8: Customer Service - Listen to What They Say -- Chapter 9: Implementation, Monitoring & Evaluation - Now What Do We Do? -- Chapter 10: Social Responsibility - Giving Something Back.

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

ISBN: 9789811677557

Standard No.: 10.1007/978-981-16-7755-7doiSubjects--Topical Terms:

537031
Competition.
Subjects--Geographical Terms:

3591706
Thailand
--Commerce.

LC Class. No.: HF1414 / .W35 2022

Dewey Class. No.: 338.6048

Global competitiveness = ten things Thai businesspeople should know : strategies to improve competitive position and consolidate gains at rivals' expense /
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520 $a This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.
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