Marketing tourist destinations in em...
Mensah, Ishmael.

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  • Marketing tourist destinations in emerging economies = towards competitive and sustainable emerging tourist destinations /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing tourist destinations in emerging economies/ edited by Ishmael Mensah ... [et al.].
    其他題名: towards competitive and sustainable emerging tourist destinations /
    其他作者: Mensah, Ishmael.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xxv, 302 p. :ill., digital ;24 cm.
    內容註: Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging economies in Asia -- Chapter 4: Competitiveness of emerging economies as tourist destinations -- Part II: Travel behaviour and ICT applications in destination marketing -- Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes -- Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies -- Chapter 7: Destination distribution systems and travel disintermediation in emerging economies -- Chapter 8: The progress of ICT applications in destination marketing in emerging economies -- Part III: Destination marketing process and activities -- Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines -- Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana -- Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines -- Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative -- Chapter 13: Marketing emerging tourist destinations during crisis and pandemics.
    Contained By: Springer Nature eBook
    標題: Tourism - Marketing. - Developing countries -
    電子資源: https://doi.org/10.1007/978-3-030-83711-2
    ISBN: 9783030837112
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W9437489 電子資源 11.線上閱覽_V 電子書 EB G155.D44 M37 2022 一般使用(Normal) 在架 0
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