Providing a new perspective on under...
Stoll, Lisa.

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  • Providing a new perspective on understanding and measuring of customer inspiration
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Providing a new perspective on understanding and measuring of customer inspiration/ by Lisa Stoll.
    作者: Stoll, Lisa.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2022.,
    面頁冊數: xiv, 140 p. :ill., digital ;24 cm.
    內容註: Study I: Definition and Conceptualization of Customer Inspiration -- Motivation -- Literature Review -- A Qualitative Study to Define Customer Inspiration -- Results -- Discussion -- Study II: Measurement Model of Customer Inspiration -- Motivation -- Theoretical Background -- Conceptualization and Index Development Procedure -- Index Development -- Discussion -- Study III: The Explanatory Power of Customer Inspiration -- Motivation -- Literature Review and Hypotheses -- Study 1 -- Study 2 -- Discussion.
    Contained By: Springer Nature eBook
    標題: Marketing. -
    電子資源: https://doi.org/10.1007/978-3-658-35894-5
    ISBN: 9783658358945
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W9437476 電子資源 11.線上閱覽_V 電子書 EB HF5415 .S76 2022 一般使用(Normal) 在架 0
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