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品牌社群媒體內容對顧客角色外行為影響之研究 : = 以印度為例 = A ...

Kumar, Guttena Revanth

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品牌社群媒體內容對顧客角色外行為影響之研究 : = 以印度為例 = A Study on the influence of the brand related social media content on customer extra role behavior in India /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	品牌社群媒體內容對顧客角色外行為影響之研究 :/ Guttena Revanth Kumar撰
Reminder of title:	以印度為例 = A Study on the influence of the brand related social media content on customer extra role behavior in India /
remainder title:	A Study on the influence of the brand related social media content on customer extra role behavior in India
Author:	Kumar, Guttena Revanth
other author:	巫喜瑞
Published:	[花蓮縣] :[國立東華大學企業管理學系], : 2022,
Description:	166面 :圖,表 ;29公分
Notes:	校內電子全文開放日期 2027/08/29
Subject:	Customer extra role behavior -
Online resource:	http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0810832006.id&searchmode=basic電子全文(依作者授權而定)

品牌社群媒體內容對顧客角色外行為影響之研究 : = 以印度為例 = A Study on the influence of the brand related social media content on customer extra role behavior in India /
Kumar, Guttena Revanth

品牌社群媒體內容對顧客角色外行為影響之研究 :以印度為例 = A Study on the influence of the brand related social media content on customer extra role behavior in India /A Study on the influence of the brand related social media content on customer extra role behavior in IndiaGuttena Revanth Kumar撰 - [花蓮縣] :[國立東華大學企業管理學系], 2022 - 166面 :圖,表 ;29公分

校內電子全文開放日期 2027/08/29

博士論文--國立東華大學企業管理學系

含參考書目Subjects--Topical Terms:

3581429
Customer extra role behavior

品牌社群媒體內容對顧客角色外行為影響之研究 : = 以印度為例 = A Study on the influence of the brand related social media content on customer extra role behavior in India /
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246 3 1 $a A Study on the influence of the brand related social media content on customer extra role behavior in India
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500 $a 畢業學年度: 110
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650 # 7 $a Brand intimacy $2 lcstt $3 3581430
650 # 7 $a Group Cohesion $2 lcstt $3 3581431
650 # 7 $a Self-congruence $2 lcstt $3 3581432
650 # 7 $a Customer experience $2 lcstt $3 3581433
700 1 # $a 巫喜瑞 $e 指導 $3 3035237
700 1 # $a Wu, Cedric Hsi-Jui $e 指導 $3 3455680
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