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#OscarsSoWhite: Millennials, Generat...

Thomas, Marissa L.

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#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership.

Record Type:	Electronic resources : Monograph/item
Title/Author:	#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership./
Author:	Thomas, Marissa L.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	68 p.
Notes:	Source: Masters Abstracts International, Volume: 83-01.
Contained By:	Masters Abstracts International83-01.
Subject:	Mass communications. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28540612
ISBN:	9798516977954

#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership.
Thomas, Marissa L.

#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 68 p.

Source: Masters Abstracts International, Volume: 83-01.

Thesis (M.Sc.)--Syracuse University, 2021.

This item must not be sold to any third party vendors.

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z's call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

ISBN: 9798516977954Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Diversity

#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership.
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245 1 0 $a #OscarsSoWhite: Millennials, Generation Z and Oscars Viewership.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 68 p.
500 $a Source: Masters Abstracts International, Volume: 83-01.
500 $a Advisor: Jiang, Hua.
502 $a Thesis (M.Sc.)--Syracuse University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z's call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.
590 $a School code: 0659.
650 4 $a Mass communications. $3 3422380
650 4 $a Nominations. $3 3564149
650 4 $a African Americans. $3 724919
650 4 $a Multiculturalism & pluralism. $3 3558958
650 4 $a Women. $3 531755
650 4 $a Decision making. $3 517204
653 $a Diversity
653 $a Inclusion
653 $a Public relations
653 $a Corporate reputation
690 $a 0708
690 $a 0338
710 2 $a Syracuse University. $b Public Relations. $3 3168329
773 0 $t Masters Abstracts International $g 83-01.
790 $a 0659
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792 $a 2021
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28540612