東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Community Awareness Strategies to In...

McKeon, Susan.

Linked to FindBook

Google Book

Amazon

博客來

Community Awareness Strategies to Increase Donations to Sustain Nonprofit Organizations' Operations.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Community Awareness Strategies to Increase Donations to Sustain Nonprofit Organizations' Operations./
Author:	McKeon, Susan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	305 p.
Notes:	Source: Dissertations Abstracts International, Volume: 82-05, Section: A.
Contained By:	Dissertations Abstracts International82-05A.
Subject:	Mass communications. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28155251
ISBN:	9798691230493

Community Awareness Strategies to Increase Donations to Sustain Nonprofit Organizations' Operations.
McKeon, Susan.

Community Awareness Strategies to Increase Donations to Sustain Nonprofit Organizations' Operations. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 305 p.

Source: Dissertations Abstracts International, Volume: 82-05, Section: A.

Thesis (D.B.A.)--Walden University, 2020.

This item must not be sold to any third party vendors.

Many nonprofit organization (NPO) leaders who face financial challenges due to reduced government funding and increased competition lack community awareness strategies to increase donations to sustain operations. Grounded in the resource-based view of competitive advantage theory, this qualitative single case study explored community awareness strategies NPO leaders use to increase donations to sustain NPO operations. The study participants were three senior leaders from a charitable organization with 37 service locations throughout Scotland, United Kingdom. Data used as evidence for the study consisted of personal conversations, semistructured interviews, publicly available documents, and organizational document data. Thematic analysis of data showed the importance of (a) a well-developed and engaged workforce, (b) strategic engagement with social media, and (c) effective use of organizational resources as key themes that support NPO leaders in the development of community awareness strategies to increase donations to sustain operations. A key recommendation is that organizational leaders use the strengths and opportunities identified in the Baldrige evaluation to continue the (a) development of strategies to increase the effectiveness of the workforce, (b) development of synergistic relationships within the fundraising and marketing teams, and (c) exploitation of digital and social media platforms. The implications for positive social change include the potential to expand services to individuals and families in need of specialized services and improve the quality of life for those with special needs.

ISBN: 9798691230493Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Baldrige

Community Awareness Strategies to Increase Donations to Sustain Nonprofit Organizations' Operations.
LDR:03057nmm a2200481 4500 001 2284707
005 20211124102943.5
008 220723s2020 ||||||||||||||||| ||eng d
020 $a 9798691230493
035 $a (MiAaPQ)AAI28155251
035 $a AAI28155251
040 $a MiAaPQ $c MiAaPQ
100 1 $a McKeon, Susan. $3 3563892
245 1 0 $a Community Awareness Strategies to Increase Donations to Sustain Nonprofit Organizations' Operations.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 305 p.
500 $a Source: Dissertations Abstracts International, Volume: 82-05, Section: A.
500 $a Advisor: Land, Denise.
502 $a Thesis (D.B.A.)--Walden University, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Many nonprofit organization (NPO) leaders who face financial challenges due to reduced government funding and increased competition lack community awareness strategies to increase donations to sustain operations. Grounded in the resource-based view of competitive advantage theory, this qualitative single case study explored community awareness strategies NPO leaders use to increase donations to sustain NPO operations. The study participants were three senior leaders from a charitable organization with 37 service locations throughout Scotland, United Kingdom. Data used as evidence for the study consisted of personal conversations, semistructured interviews, publicly available documents, and organizational document data. Thematic analysis of data showed the importance of (a) a well-developed and engaged workforce, (b) strategic engagement with social media, and (c) effective use of organizational resources as key themes that support NPO leaders in the development of community awareness strategies to increase donations to sustain operations. A key recommendation is that organizational leaders use the strengths and opportunities identified in the Baldrige evaluation to continue the (a) development of strategies to increase the effectiveness of the workforce, (b) development of synergistic relationships within the fundraising and marketing teams, and (c) exploitation of digital and social media platforms. The implications for positive social change include the potential to expand services to individuals and families in need of specialized services and improve the quality of life for those with special needs.
590 $a School code: 0543.
650 4 $a Mass communications. $3 3422380
650 4 $a European studies. $3 3168420
650 4 $a Business administration. $3 3168311
650 4 $a Web studies. $3 2122754
653 $a Baldrige
653 $a Competitive advantage
653 $a Fundraising
653 $a Nonprofit organizations
653 $a Resource-based view theory
653 $a Social media
653 $a Special needs
653 $a Community awareness
653 $a Scotland
653 $a United Kingdom
690 $a 0454
690 $a 0338
690 $a 0310
690 $a 0440
690 $a 0646
690 $a 0629
690 $a 0708
710 2 $a Walden University. $b Management. $3 3168394
773 0 $t Dissertations Abstracts International $g 82-05A.
790 $a 0543
791 $a D.B.A.
792 $a 2020
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28155251