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The Effects of Organic Products on C...

Zhang, Zhihao.

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The Effects of Organic Products on Conventional Products and Retailer Assortment Planning.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Effects of Organic Products on Conventional Products and Retailer Assortment Planning./
作者:	Zhang, Zhihao.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	134 p.
附註:	Source: Dissertations Abstracts International, Volume: 82-04, Section: B.
Contained By:	Dissertations Abstracts International82-04B.
標題:	Business administration. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28026335
ISBN:	9798678108579

The Effects of Organic Products on Conventional Products and Retailer Assortment Planning.
Zhang, Zhihao.

The Effects of Organic Products on Conventional Products and Retailer Assortment Planning. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 134 p.

Source: Dissertations Abstracts International, Volume: 82-04, Section: B.

Thesis (Ph.D.)--University of South Carolina, 2020.

This item must not be sold to any third party vendors.

The rapid growth in organic products has posed a major challenge to conventional retailer assortment planning. On the one hand, conventional retailers, driven by the relatively high margins of organic products, have increased organic product offerings. On the other hand, the shelf space for conventional retailers has remained the same, with newly opened stores much smaller in sizes. Therefore, retailers need to carefully manage their conventional product assortments to harvest the benefit of offering and increasing organic product assortments. In order to manage the assortment efficiently, conventional retailers need to understand how organic products would affect their existing products, consumers, and supply chain relationships. From the two essays that comprise this dissertation, the first essay aims to explain how organic products would affect retailers' conventional assortments, as well as how supply chain power would shift the connection between organic assortments and conventional assortment. The second essay estimates the substitution effect between organic products and conventional products, and how consumers choose between organic and conventional products while multiple other product attributes also present. Research questions proposed in the essays are answered by statistical analysis of difference-in-difference analysis, instrumental variable regressions, and structural estimations on retailer scanner panel data that contains weekly product sales over a 4-year time horizon.Our findings suggest that a market expansion effect due to the introduction and expansion of organic products outweighs the operational costs for increasing both organic and conventional assortments. However, the supply chain power structure between retailers and manufacturers as well as retailer shelf space constraints will shift the relationship between organic and conventional assortments. We also find that consumers are more price-sensitive in organic products, and organic condition, product style, and seller attributes are all highly influential in shaping consumers' purchasing decisions.

ISBN: 9798678108579Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Assortment

The Effects of Organic Products on Conventional Products and Retailer Assortment Planning.
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500 $a Source: Dissertations Abstracts International, Volume: 82-04, Section: B.
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520 $a The rapid growth in organic products has posed a major challenge to conventional retailer assortment planning. On the one hand, conventional retailers, driven by the relatively high margins of organic products, have increased organic product offerings. On the other hand, the shelf space for conventional retailers has remained the same, with newly opened stores much smaller in sizes. Therefore, retailers need to carefully manage their conventional product assortments to harvest the benefit of offering and increasing organic product assortments. In order to manage the assortment efficiently, conventional retailers need to understand how organic products would affect their existing products, consumers, and supply chain relationships. From the two essays that comprise this dissertation, the first essay aims to explain how organic products would affect retailers' conventional assortments, as well as how supply chain power would shift the connection between organic assortments and conventional assortment. The second essay estimates the substitution effect between organic products and conventional products, and how consumers choose between organic and conventional products while multiple other product attributes also present. Research questions proposed in the essays are answered by statistical analysis of difference-in-difference analysis, instrumental variable regressions, and structural estimations on retailer scanner panel data that contains weekly product sales over a 4-year time horizon.Our findings suggest that a market expansion effect due to the introduction and expansion of organic products outweighs the operational costs for increasing both organic and conventional assortments. However, the supply chain power structure between retailers and manufacturers as well as retailer shelf space constraints will shift the relationship between organic and conventional assortments. We also find that consumers are more price-sensitive in organic products, and organic condition, product style, and seller attributes are all highly influential in shaping consumers' purchasing decisions.
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653 $a Assortment
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653 $a Organic products
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