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Brodovitch Before Bazaar.

Lund, Curtis A.

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Brodovitch Before Bazaar.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brodovitch Before Bazaar./
作者:	Lund, Curtis A.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	219 p.
附註:	Source: Dissertations Abstracts International, Volume: 82-02, Section: A.
Contained By:	Dissertations Abstracts International82-02A.
標題:	Design. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28021857
ISBN:	9798662595934

Brodovitch Before Bazaar.
Lund, Curtis A.

Brodovitch Before Bazaar. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 219 p.

Source: Dissertations Abstracts International, Volume: 82-02, Section: A.

Thesis (Ph.D.)--University of Minnesota, 2020.

This item must not be sold to any third party vendors.

Alexey Brodovitch is a figure not well known outside the field of graphic design. Remembered best for his generation-long tenure at the fashion journal Harper's Bazaar, he helped usher in a new aesthetic to the world of American magazine design. But who he was outside that narrow frame, and how he rose to such success, has been largely relegated to the margins of design history. The significance of his influence on photography and design education, loudly trumpeted by industry leaders of the generation succeeding him, has since gone quiet.This dissertation explores the period of Brodovitch's life and career least explored in historical texts and underrepresented in archives of graphic design history - Brodovitch before Bazaar. This encompasses, specifically, his rise to prominence in Paris during the 1920s; his revitalization of the Advertising Design program at the Pennsylvania Museum School of Industrial Arts (PMSIA) between 1930 and 1938; and the earliest period of his critically acclaimed work as a freelance artist, designer, and curator in Philadelphia and New York. In finer detail, it examines how Brodovitch's Paris work - and Brodovitch himself - came to embody the phenomenon of cross-cultural influence and positioned him as an optimal "transmitter" of European Modernism to the U.S. during the interwar era. It also analyzes Brodovitch's teaching philosophy and classroom pedagogy, particularly his use of photography and the body of work leading to his only solo publication, Ballet (1945).

ISBN: 9798662595934Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Advertising history

Brodovitch Before Bazaar.
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520 $a Alexey Brodovitch is a figure not well known outside the field of graphic design. Remembered best for his generation-long tenure at the fashion journal Harper's Bazaar, he helped usher in a new aesthetic to the world of American magazine design. But who he was outside that narrow frame, and how he rose to such success, has been largely relegated to the margins of design history. The significance of his influence on photography and design education, loudly trumpeted by industry leaders of the generation succeeding him, has since gone quiet.This dissertation explores the period of Brodovitch's life and career least explored in historical texts and underrepresented in archives of graphic design history - Brodovitch before Bazaar. This encompasses, specifically, his rise to prominence in Paris during the 1920s; his revitalization of the Advertising Design program at the Pennsylvania Museum School of Industrial Arts (PMSIA) between 1930 and 1938; and the earliest period of his critically acclaimed work as a freelance artist, designer, and curator in Philadelphia and New York. In finer detail, it examines how Brodovitch's Paris work - and Brodovitch himself - came to embody the phenomenon of cross-cultural influence and positioned him as an optimal "transmitter" of European Modernism to the U.S. during the interwar era. It also analyzes Brodovitch's teaching philosophy and classroom pedagogy, particularly his use of photography and the body of work leading to his only solo publication, Ballet (1945).
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