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Our Story: The American Thanksgiving.

Won, Christine Lee.

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Our Story: The American Thanksgiving.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Our Story: The American Thanksgiving./
作者:	Won, Christine Lee.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	98 p.
附註:	Source: Masters Abstracts International, Volume: 80-08.
Contained By:	Masters Abstracts International80-08.
標題:	Marketing. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13426718
ISBN:	9780438824614

Our Story: The American Thanksgiving.
Won, Christine Lee.

Our Story: The American Thanksgiving. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 98 p.

Source: Masters Abstracts International, Volume: 80-08.

Thesis (M.A.)--Fashion Institute of Technology, State University of New York, 2018.

This item must not be added to any third party search indexes.

The first section of this document contains theoretical research that explores the effects of combining the familiar and the unfamiliar - and the expected and the unexpected - in exhibitions. It explores the necessity of designing with both the familiar and unfamiliar, and the balance between the two is the key in creating impactful experiences for visitors. The second section details an application of the thesis to a branded exhibition called Our Story: The American Thanksgiving. This exhibition will be held at the main lobby of the Oculus, World Trade Center, involving commuters and local residents of New York City in sharing Thanksgiving stories that explore the meaning of giving thanks.

ISBN: 9780438824614Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Brand experience

Our Story: The American Thanksgiving.
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