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Multidimensional Strategies to Mitig...

Vu, Tan.

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Multidimensional Strategies to Mitigate Counterfeiting.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Multidimensional Strategies to Mitigate Counterfeiting./
作者:	Vu, Tan.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	181 p.
附註:	Source: Dissertations Abstracts International, Volume: 82-07, Section: A.
Contained By:	Dissertations Abstracts International82-07A.
標題:	Business administration. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28260328
ISBN:	9798557032698

Multidimensional Strategies to Mitigate Counterfeiting.
Vu, Tan.

Multidimensional Strategies to Mitigate Counterfeiting. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 181 p.

Source: Dissertations Abstracts International, Volume: 82-07, Section: A.

Thesis (D.B.A.)--Walden University, 2020.

This item must not be sold to any third party vendors.

Counterfeiting causes substantial negative impacts on intellectual property and opportunity costs to businesses worldwide. Anticounterfeiting department executives who lack multidimensional anticounterfeiting strategies to mitigate fakes may incur substantial financial loss and intellectual property theft. Grounded in the systems theory, the purpose of this qualitative single case study was to explore the strategies that anticounterfeiting department managers use to mitigate counterfeiting. The participants comprised 4 anticounterfeiting representatives of a consumer products company in a metropolitan area of Georgia who successfully devised and implemented anticounterfeiting strategies. Data were collected from semistructured interviews and the firm's online resources. Thematic analysis was used to analyze the data, and 3 themes emerged: using online resources, increasing awareness, and continuous improvement. A key recommendation is for anticounterfeiting managers to integrate online resources created by experts in the field to improve the current anticounterfeiting strategy. The implications for positive social change include the potential for anticounterfeiting leaders to increase awareness and understanding of effective anticounterfeiting strategies, help businesses protect intellectual property and creations, increase profitability, extend business lifespan, and promote national economic advancement. Reducing counterfeiting also lessens the negative socioeconomic impacts that harm consumer morale, health, safety, and national economic advancement.

ISBN: 9798557032698Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Copyright

Multidimensional Strategies to Mitigate Counterfeiting.
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245 1 0 $a Multidimensional Strategies to Mitigate Counterfeiting.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 181 p.
500 $a Source: Dissertations Abstracts International, Volume: 82-07, Section: A.
500 $a Advisor: Cave, Lisa.
502 $a Thesis (D.B.A.)--Walden University, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Counterfeiting causes substantial negative impacts on intellectual property and opportunity costs to businesses worldwide. Anticounterfeiting department executives who lack multidimensional anticounterfeiting strategies to mitigate fakes may incur substantial financial loss and intellectual property theft. Grounded in the systems theory, the purpose of this qualitative single case study was to explore the strategies that anticounterfeiting department managers use to mitigate counterfeiting. The participants comprised 4 anticounterfeiting representatives of a consumer products company in a metropolitan area of Georgia who successfully devised and implemented anticounterfeiting strategies. Data were collected from semistructured interviews and the firm's online resources. Thematic analysis was used to analyze the data, and 3 themes emerged: using online resources, increasing awareness, and continuous improvement. A key recommendation is for anticounterfeiting managers to integrate online resources created by experts in the field to improve the current anticounterfeiting strategy. The implications for positive social change include the potential for anticounterfeiting leaders to increase awareness and understanding of effective anticounterfeiting strategies, help businesses protect intellectual property and creations, increase profitability, extend business lifespan, and promote national economic advancement. Reducing counterfeiting also lessens the negative socioeconomic impacts that harm consumer morale, health, safety, and national economic advancement.
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650 4 $a Intellectual property. $3 572975
653 $a Copyright
653 $a Eliminating
653 $a International business
653 $a Mitigating
653 $a Multidimensional strategies
653 $a Strategies
690 $a 0310
690 $a 0513
710 2 $a Walden University. $b Management. $3 3168394
773 0 $t Dissertations Abstracts International $g 82-07A.
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791 $a D.B.A.
792 $a 2020
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28260328