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Influencer Marketing: The Voice of a...

Babu, Sanjana.

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Influencer Marketing: The Voice of a Media Brand.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Influencer Marketing: The Voice of a Media Brand./
作者:	Babu, Sanjana.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	118 p.
附註:	Source: Masters Abstracts International, Volume: 82-12.
Contained By:	Masters Abstracts International82-12.
標題:	Multimedia communications. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28540462
ISBN:	9798515271787

Influencer Marketing: The Voice of a Media Brand.
Babu, Sanjana.

Influencer Marketing: The Voice of a Media Brand. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 118 p.

Source: Masters Abstracts International, Volume: 82-12.

Thesis (M.S.)--Drexel University, 2021.

This item must not be sold to any third party vendors.

Influencer marketing has become the current trend in marketing and advertising due to the proliferation of content creators on social media. These content creators include both celebrities and non-celebrities who generate content to engage with the audience. In today's digital age, influencer marketing is implemented through various platforms, and social media is the foundation of most influencer campaigns. As media brands seek innovative ways to engage with their audience, incorporating influencer marketing helps them achieve this goal. Consumers make decisions such as purchasing and watching a recommended movie based on their trust in an influencer's expertise shown on social media. This study will explore how audiences' perception of influencer-generated content affects a media brand's influencer marketing strategy and its brand recognition on social media.

ISBN: 9798515271787Subjects--Topical Terms:

590562
Multimedia communications.
Subjects--Index Terms:

Audience perception

Influencer Marketing: The Voice of a Media Brand.
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506 $a This item must not be sold to any third party vendors.
520 $a Influencer marketing has become the current trend in marketing and advertising due to the proliferation of content creators on social media. These content creators include both celebrities and non-celebrities who generate content to engage with the audience. In today's digital age, influencer marketing is implemented through various platforms, and social media is the foundation of most influencer campaigns. As media brands seek innovative ways to engage with their audience, incorporating influencer marketing helps them achieve this goal. Consumers make decisions such as purchasing and watching a recommended movie based on their trust in an influencer's expertise shown on social media. This study will explore how audiences' perception of influencer-generated content affects a media brand's influencer marketing strategy and its brand recognition on social media.
590 $a School code: 0065.
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650 4 $a Mass communications. $3 3422380
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653 $a Brand lift
653 $a Consumer behavior
653 $a Influencer marketing
653 $a Media brand
653 $a Social media
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690 $a 0454
690 $a 0708
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