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COVID-19 as a Catalyst for Telehealt...

Callahan, Ruby.

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COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption./
作者:	Callahan, Ruby.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	57 p.
附註:	Source: Masters Abstracts International, Volume: 83-01.
Contained By:	Masters Abstracts International83-01.
標題:	Communication. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28498403
ISBN:	9798516067938

COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption.
Callahan, Ruby.

COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 57 p.

Source: Masters Abstracts International, Volume: 83-01.

Thesis (M.A.)--University of Southern California, 2021.

This item must not be sold to any third party vendors.

The purpose of this white paper is to help public relations practitioners at major tech and health companies to educate and promote to consumers, physicians, and insurers the benefits of telemedicine and methods to enable widespread adoption of this technology. This paper will provide analysis of the background into telemedicine, the catalysts for wider adoption, insights into public perception, and suggestions for PR campaigns and practices to promote greater use and adoption.

ISBN: 9798516067938Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Telehealth

COVID-19 as a Catalyst for Telehealth: Using Public Relations to Assist in Widespread Public Adoption.
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