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ABC & Wall Street: The Financializat...

Johnson, Peter Arne.

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ABC & Wall Street: The Financialization of the Television Audience, from Broadcast to Streaming.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	ABC & Wall Street: The Financialization of the Television Audience, from Broadcast to Streaming./
作者:	Johnson, Peter Arne.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	159 p.
附註:	Source: Masters Abstracts International, Volume: 82-12.
Contained By:	Masters Abstracts International82-12.
標題:	Mass communications. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28494708
ISBN:	9798516055096

ABC & Wall Street: The Financialization of the Television Audience, from Broadcast to Streaming.
Johnson, Peter Arne.

ABC & Wall Street: The Financialization of the Television Audience, from Broadcast to Streaming. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 159 p.

Source: Masters Abstracts International, Volume: 82-12.

Thesis (M.F.A.)--Boston University, 2021.

This item must not be sold to any third party vendors.

In the late 20th century, the global economy experienced a radical shift due to widespread deregulation and, subsequently, rapid financialization. Examining archival and contemporary trade magazines and corporate reports, this project considers the interconnections between television audience constructions/ratings and financial institutions amid these structural changes. In chapter one, this thesis starts by charting the pre-history of media financialization and financial stakeholders' early influence over the radio industry and its antecedent industries (i.e., the telegraph and telephone) between 1800 and 1943. After charting a historical overview of media industries' relationships to Wall Street, the second chapter details the financialization of the American Broadcasting Company (ABC) between 1943 and 1970 and considers the correlation between Nielsen ratings and stock prices. In the third chapter, these theories are brought into the 21st century, examining how media companies like Disney "pitch" their audiences to Wall Street and how financial incentives have led streaming platforms to engage in performative social justice in order to cater to upscale white audiences.

ISBN: 9798516055096Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Commodity audience

ABC & Wall Street: The Financialization of the Television Audience, from Broadcast to Streaming.
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