東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

YouTube Comes to TV: A Comparative C...

Thomas, Schelley M.

FindBook

Google Book

Amazon

博客來

YouTube Comes to TV: A Comparative Case Study of Content Creators on Professional Platforms.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	YouTube Comes to TV: A Comparative Case Study of Content Creators on Professional Platforms./
作者:	Thomas, Schelley M.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	228 p.
附註:	Source: Masters Abstracts International, Volume: 82-10.
Contained By:	Masters Abstracts International82-10.
標題:	Mass communications. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28321311
ISBN:	9798597070117

YouTube Comes to TV: A Comparative Case Study of Content Creators on Professional Platforms.
Thomas, Schelley M.

YouTube Comes to TV: A Comparative Case Study of Content Creators on Professional Platforms. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 228 p.

Source: Masters Abstracts International, Volume: 82-10.

Thesis (M.S.)--Drexel University, 2021.

This item must not be sold to any third party vendors.

Social media has taken over the entertainment industry creating new content possibilities, redefining television, and allowing anyone to become a celebrity. In recent years, social media celebrities, particularly YouTubers, have made their way on to traditional platforms such as broadcast and cable networks. The purpose of this study is to determine what effects this type of transition can have on both the professional platform as well as the user-generated-content (UGC) platform. To do this, the researcher analyzed four YouTubers (Lucas Cruikshank, Grace Helbig, Colleen Ballinger, and Lilly Singh) and their respective professional programs. The results of the study concluded that professional platforms (broadcast, cable, streaming service) can gain temporary value from working with content creators, but success level cannot be definitively predicted. There was also not sufficient evidence to make a definitive conclusion about the success of certain genre or content types. The researcher also concluded that the established social media presence of the creator can be directly affected by the length and success of the professional content. Creators who had a decrease in YouTube and Instagram activity, viewership, and engagement, had a higher level of network success for the professional content. In addition to the professionally-generated-content (PGC) program, all of the creators went on to be involved in other entertainment endeavors as well which suggests that celebrity via UGC can be a viable method of talent search.

ISBN: 9798597070117Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Content creators

YouTube Comes to TV: A Comparative Case Study of Content Creators on Professional Platforms.
LDR:02689nmm a2200361 4500 001 2282009
005 20210927083517.5
008 220723s2021 ||||||||||||||||| ||eng d
020 $a 9798597070117
035 $a (MiAaPQ)AAI28321311
035 $a AAI28321311
040 $a MiAaPQ $c MiAaPQ
100 1 $a Thomas, Schelley M. $3 3560735
245 1 0 $a YouTube Comes to TV: A Comparative Case Study of Content Creators on Professional Platforms.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 228 p.
500 $a Source: Masters Abstracts International, Volume: 82-10.
500 $a Advisor: Cowart, Helen Claire;McHugh, Michelle.
502 $a Thesis (M.S.)--Drexel University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Social media has taken over the entertainment industry creating new content possibilities, redefining television, and allowing anyone to become a celebrity. In recent years, social media celebrities, particularly YouTubers, have made their way on to traditional platforms such as broadcast and cable networks. The purpose of this study is to determine what effects this type of transition can have on both the professional platform as well as the user-generated-content (UGC) platform. To do this, the researcher analyzed four YouTubers (Lucas Cruikshank, Grace Helbig, Colleen Ballinger, and Lilly Singh) and their respective professional programs. The results of the study concluded that professional platforms (broadcast, cable, streaming service) can gain temporary value from working with content creators, but success level cannot be definitively predicted. There was also not sufficient evidence to make a definitive conclusion about the success of certain genre or content types. The researcher also concluded that the established social media presence of the creator can be directly affected by the length and success of the professional content. Creators who had a decrease in YouTube and Instagram activity, viewership, and engagement, had a higher level of network success for the professional content. In addition to the professionally-generated-content (PGC) program, all of the creators went on to be involved in other entertainment endeavors as well which suggests that celebrity via UGC can be a viable method of talent search.
590 $a School code: 0065.
650 4 $a Mass communications. $3 3422380
650 4 $a Web studies. $3 2122754
653 $a Content creators
653 $a Social Media
653 $a Television networks
653 $a User-Generated-Content
653 $a YouTube
690 $a 0708
690 $a 0646
710 2 $a Drexel University. $b Television and Media Management (Westphal College of Media Arts and Design). $3 3560736
773 0 $t Masters Abstracts International $g 82-10.
790 $a 0065
791 $a M.S.
792 $a 2021
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28321311