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探討新聞遊戲對閱聽人理解程度、認知與態度之影響-以馬來西亞文化為例 = ...

Loh, Wah.

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探討新聞遊戲對閱聽人理解程度、認知與態度之影響-以馬來西亞文化為例 = = The Influence of Newsgames to Audience's Understanding, Cognition and Attitude: Malaysia Culture as Example.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	探討新聞遊戲對閱聽人理解程度、認知與態度之影響-以馬來西亞文化為例 =/
其他題名:	The Influence of Newsgames to Audience's Understanding, Cognition and Attitude: Malaysia Culture as Example.
作者:	Loh, Wah.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	99 p.
附註:	Source: Masters Abstracts International, Volume: 82-04.
Contained By:	Masters Abstracts International82-04.
標題:	Gender studies. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28122269
ISBN:	9798664776485

探討新聞遊戲對閱聽人理解程度、認知與態度之影響-以馬來西亞文化為例 = = The Influence of Newsgames to Audience's Understanding, Cognition and Attitude: Malaysia Culture as Example.
Loh, Wah.

探討新聞遊戲對閱聽人理解程度、認知與態度之影響-以馬來西亞文化為例 =The Influence of Newsgames to Audience's Understanding, Cognition and Attitude: Malaysia Culture as Example. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 99 p.

Source: Masters Abstracts International, Volume: 82-04.

Thesis (Master's)--National Taiwan Normal University (Taiwan), 2019.

This item must not be sold to any third party vendors.

近年來赴台求學的馬來西亞學生逐漸上升，但馬來西亞文化於台灣而言是十份陌生，為營造更友善的環境及提升台灣民眾對馬來西亞文化的認識，本研究旨在探討不一樣的新聞文本是否能夠提升閱聽人對馬來西亞文化的理解程度、認知還有態度，此外也從中了解閱聽人的性別在不一樣的新聞文本下，何者對馬來西亞文化的理解程度、認知還有態度有較佳影響。本研究採取2 （新聞文本：新聞遊戲與網路新聞）x 2（性別：男性與女性）組間實驗，以瞭解何者新聞文本對閱聽人的理解程度、認知和態度有較佳的影響。研究結果顯示，新聞遊戲比網路新聞對閱聽人的理解程度、認知和態度有較佳的影響。於性別而言，在理解程度上，男性比女性有較佳的理解程度；在認知上，女性比男性有較佳的認知影響；而在態度方面，女性比男性有較佳的態度影響。.

ISBN: 9798664776485Subjects--Topical Terms:

2122708
Gender studies.
Subjects--Index Terms:

新聞遊戲

探討新聞遊戲對閱聽人理解程度、認知與態度之影響-以馬來西亞文化為例 = = The Influence of Newsgames to Audience's Understanding, Cognition and Attitude: Malaysia Culture as Example.
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245 1 0 $a 探討新聞遊戲對閱聽人理解程度、認知與態度之影響-以馬來西亞文化為例 = $b The Influence of Newsgames to Audience's Understanding, Cognition and Attitude: Malaysia Culture as Example.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 99 p.
500 $a Source: Masters Abstracts International, Volume: 82-04.
502 $a Thesis (Master's)--National Taiwan Normal University (Taiwan), 2019.
506 $a This item must not be sold to any third party vendors.
520 $a 近年來赴台求學的馬來西亞學生逐漸上升，但馬來西亞文化於台灣而言是十份陌生，為營造更友善的環境及提升台灣民眾對馬來西亞文化的認識，本研究旨在探討不一樣的新聞文本是否能夠提升閱聽人對馬來西亞文化的理解程度、認知還有態度，此外也從中了解閱聽人的性別在不一樣的新聞文本下，何者對馬來西亞文化的理解程度、認知還有態度有較佳影響。本研究採取2 （新聞文本：新聞遊戲與網路新聞）x 2（性別：男性與女性）組間實驗，以瞭解何者新聞文本對閱聽人的理解程度、認知和態度有較佳的影響。研究結果顯示，新聞遊戲比網路新聞對閱聽人的理解程度、認知和態度有較佳的影響。於性別而言，在理解程度上，男性比女性有較佳的理解程度；在認知上，女性比男性有較佳的認知影響；而在態度方面，女性比男性有較佳的態度影響。.
520 $a Malaysian students had go to Taiwan for study was gradually increased recent years, but the Taiwanese is not familiar with Malaysia Culture. This study aims to explore which different news type are enhanced those Taiwanese into Malaysia culture's understanding, cognation and attitude to create a friendly environment and raise the Taiwanese to know more about Malaysia culture. In addition, this study also found which news type will better influence their understanding, cognition and attitude of Malaysian culture if different about reader's gender. An experiment with a 2 (news type: newsgames and online news) x 2 (gender: male and female) between-subject design was conducted to identify which news type have the impact on the reader's understanding, cognition and attitude.The experiment results show that newsgames a better influence on the understanding, cognition and attitude of readers compare with online news. In terms of gender, in understanding section, male reader had a better understanding compare with female reader; in cognition section, female reader had better cognitive effects than male reader; and in attitudes section, female reader had better attitudes than male reader.
590 $a School code: 1784.
650 4 $a Gender studies. $3 2122708
650 4 $a Mass communications. $3 3422380
650 4 $a Southeast Asian studies. $3 3344898
653 $a 新聞遊戲
653 $a 性別
653 $a 理解程度
653 $a 認知
653 $a 態度
653 $a 馬來西亞文化
653 $a Newsgames
653 $a Gender
653 $a Understanding
653 $a Cognition
653 $a Attitude
653 $a Malaysia Culture
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690 $a 0222
690 $a 0708
710 2 $a National Taiwan Normal University (Taiwan). $b Mass Communication. $3 3560033
773 0 $t Masters Abstracts International $g 82-04.
790 $a 1784
791 $a Master's
792 $a 2019
793 $a Chinese
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28122269