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The Impact of Cultural Identity and ...

李, 永彬.

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The Impact of Cultural Identity and Nation Image on Travel Behavior - a Case Study of Malaysia Tourists Travel in Taiwan = = 來台旅客對台灣的文化認同、國家印象對旅遊動機的影響之研究－以馬來西亞觀光客為例.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of Cultural Identity and Nation Image on Travel Behavior - a Case Study of Malaysia Tourists Travel in Taiwan =/
其他題名:	來台旅客對台灣的文化認同、國家印象對旅遊動機的影響之研究－以馬來西亞觀光客為例.
作者:	李, 永彬.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	87 p.
附註:	Source: Masters Abstracts International, Volume: 81-09.
Contained By:	Masters Abstracts International81-09.
標題:	Recreation. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27714419
ISBN:	9781392489789

The Impact of Cultural Identity and Nation Image on Travel Behavior - a Case Study of Malaysia Tourists Travel in Taiwan = = 來台旅客對台灣的文化認同、國家印象對旅遊動機的影響之研究－以馬來西亞觀光客為例.
李, 永彬.

The Impact of Cultural Identity and Nation Image on Travel Behavior - a Case Study of Malaysia Tourists Travel in Taiwan =來台旅客對台灣的文化認同、國家印象對旅遊動機的影響之研究－以馬來西亞觀光客為例. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 87 p.

Source: Masters Abstracts International, Volume: 81-09.

Thesis (Master's)--National Taiwan Normal University (Taiwan), 2018.

This item must not be sold to any third party vendors.

There are so many tourists from South East Asia nowadays. In year of 2015, tourists from South East Asia became the third place of tourist who travelled to Taiwan. There are 20% of tourists are Malaysian. Although Taiwan travel company try to expand their business to Malaysia. Recently there still not that much information that related to Malaysian tourists. So from this research, I would like to do culture identity, national image and travel behavior research on Malaysian tourists. The research started to collect data on 1 of November 2016, the research will use basic information, reliability, analysis of correlation, and linear regression to do research. From the result, culture identity was significant with travel motivation of Malaysia tourists, culture identity was significant with national image of Malaysia tourists, national image was significant with travel motivation of Malaysia tourist, and national image have mediation effect between cultural identity and travel motivation.

ISBN: 9781392489789Subjects--Topical Terms:

535376
Recreation.
Subjects--Index Terms:

文化認同

The Impact of Cultural Identity and Nation Image on Travel Behavior - a Case Study of Malaysia Tourists Travel in Taiwan = = 來台旅客對台灣的文化認同、國家印象對旅遊動機的影響之研究－以馬來西亞觀光客為例.
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245 1 4 $a The Impact of Cultural Identity and Nation Image on Travel Behavior - a Case Study of Malaysia Tourists Travel in Taiwan = $b 來台旅客對台灣的文化認同、國家印象對旅遊動機的影響之研究－以馬來西亞觀光客為例.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 87 p.
500 $a Source: Masters Abstracts International, Volume: 81-09.
502 $a Thesis (Master's)--National Taiwan Normal University (Taiwan), 2018.
506 $a This item must not be sold to any third party vendors.
520 $a There are so many tourists from South East Asia nowadays. In year of 2015, tourists from South East Asia became the third place of tourist who travelled to Taiwan. There are 20% of tourists are Malaysian. Although Taiwan travel company try to expand their business to Malaysia. Recently there still not that much information that related to Malaysian tourists. So from this research, I would like to do culture identity, national image and travel behavior research on Malaysian tourists. The research started to collect data on 1 of November 2016, the research will use basic information, reliability, analysis of correlation, and linear regression to do research. From the result, culture identity was significant with travel motivation of Malaysia tourists, culture identity was significant with national image of Malaysia tourists, national image was significant with travel motivation of Malaysia tourist, and national image have mediation effect between cultural identity and travel motivation.
520 $a 近幾年來，隨著搭飛機出國旅遊比起以前便宜很多，觀光的旅遊活動越來越熱絡，使得越來越多旅客更容易出國去旅遊。 2015年來台旅遊的東南亞旅客人數不管增長，佔來台入境旅客中第三名，其中馬來西亞在東南亞來台旅客人數上佔了來台旅客的兩成。雖然台灣一直以來很積極開拓馬來西亞觀光旅遊市場，並且在南向政策下台灣的曝光度越來越高，但是目前仍台灣的資料都缺乏對馬來西亞旅客的旅遊動機之研究有所了解。因此本研究將針對來台的馬來西亞旅客進行探討，希望藉由對馬來西亞旅客進行研究分析，以探討馬來西亞旅客來台的旅遊動機是否與文化認同和國家印象有關係影響。因此，本研究於2017年7月1日開始以來台馬來西亞旅客進行網絡問卷發放。本研究主要採樣本透過基本資料分析，以及更深入的信度分析、相關分析、迴歸分析等各種統計工具中的方法來對本論文進行實證研究。最後則是會使用迴歸分析的方式來驗證本研究所提出之各項假設。經過實證研究，馬來西亞旅客的台灣文化認同對於之旅遊動機是有顯著的影響；馬來西亞旅客的台灣國家印象對於之旅遊動機是有顯著的影響；馬來西亞旅客的台灣文化認同對於之台灣國家印象是有顯著的影響；台灣國家印象在台灣文化認同與旅遊動機是有顯著的影響，產生部分中介效果。.
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650 4 $a Southeast Asian studies. $3 3344898
653 $a 文化認同
653 $a 國家印象
653 $a 旅遊動機
653 $a 馬來西亞觀光客
653 $a Culture identity
653 $a National image
653 $a Travel motivation
653 $a Malaysian tourists
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710 2 $a National Taiwan Normal University (Taiwan). $b 全球經營與策略研究所. $3 3559983
773 0 $t Masters Abstracts International $g 81-09.
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792 $a 2018
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