東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Social Media Branding Practices Util...

Horsley, Charles T.

FindBook

Google Book

Amazon

博客來

Social Media Branding Practices Utilized by Indiana University of Pennsylvania and University of Taipei's Baseball Teams.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social Media Branding Practices Utilized by Indiana University of Pennsylvania and University of Taipei's Baseball Teams./
作者:	Horsley, Charles T.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	87 p.
附註:	Source: Masters Abstracts International, Volume: 81-10.
Contained By:	Masters Abstracts International81-10.
標題:	Sports management. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27832565
ISBN:	9798641841922

Social Media Branding Practices Utilized by Indiana University of Pennsylvania and University of Taipei's Baseball Teams.
Horsley, Charles T.

Social Media Branding Practices Utilized by Indiana University of Pennsylvania and University of Taipei's Baseball Teams. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 87 p.

Source: Masters Abstracts International, Volume: 81-10.

Thesis (M.S.)--Indiana University of Pennsylvania, 2020.

This item must not be sold to any third party vendors.

Branding is a technique that marketers use to increase interest for their product. Everyone has witnessed branding change with the improvements to technology (Martin, Stewart, & Matta, 2005).The purpose of the study was to analyze the social media habits of undergraduate and graduate students who follow the baseball teams of Indiana University of Pennsylvania and the University of Taipei. This study utilized the questionnaire first used by Dr. Watkins of Virginia Polytechnic Institute and State University. This questionnaire was designed to measure participants' social media preferences, brand relationship, brand loyalty, and brand equity they share with their team. The three social media applications this questionnaire analyzed were Facebook, Twitter, and Instagram. The questionnaire must be appropriately changed for the study (Watkins, 2014). Every organization needs to create a brand. It does not if you are branding for the Texas Aggies or for the Toledo Rockets. Athletic departments must take the time to create a recognizable brand. If a team builds a prominent identity through their brand, then their fan base will grow. A team's goal is for fans to associate their brand in a positive manner. As an example, the Pittsburgh Pirates brand themselves as a team that families can go see play (Bennett, 2017).

ISBN: 9798641841922Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Baseball

Social Media Branding Practices Utilized by Indiana University of Pennsylvania and University of Taipei's Baseball Teams.
LDR:02510nmm a2200361 4500 001 2279894
005 20210823091408.5
008 220723s2020 ||||||||||||||||| ||eng d
020 $a 9798641841922
035 $a (MiAaPQ)AAI27832565
035 $a AAI27832565
040 $a MiAaPQ $c MiAaPQ
100 1 $a Horsley, Charles T. $3 3558382
245 1 0 $a Social Media Branding Practices Utilized by Indiana University of Pennsylvania and University of Taipei's Baseball Teams.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 87 p.
500 $a Source: Masters Abstracts International, Volume: 81-10.
500 $a Advisor: Alman, Robert E.
502 $a Thesis (M.S.)--Indiana University of Pennsylvania, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Branding is a technique that marketers use to increase interest for their product. Everyone has witnessed branding change with the improvements to technology (Martin, Stewart, & Matta, 2005).The purpose of the study was to analyze the social media habits of undergraduate and graduate students who follow the baseball teams of Indiana University of Pennsylvania and the University of Taipei. This study utilized the questionnaire first used by Dr. Watkins of Virginia Polytechnic Institute and State University. This questionnaire was designed to measure participants' social media preferences, brand relationship, brand loyalty, and brand equity they share with their team. The three social media applications this questionnaire analyzed were Facebook, Twitter, and Instagram. The questionnaire must be appropriately changed for the study (Watkins, 2014). Every organization needs to create a brand. It does not if you are branding for the Texas Aggies or for the Toledo Rockets. Athletic departments must take the time to create a recognizable brand. If a team builds a prominent identity through their brand, then their fan base will grow. A team's goal is for fans to associate their brand in a positive manner. As an example, the Pittsburgh Pirates brand themselves as a team that families can go see play (Bennett, 2017).
590 $a School code: 0318.
650 4 $a Sports management. $3 3423935
653 $a Baseball
653 $a Brand equity
653 $a Brand relationship
653 $a Fan identification
653 $a Social media branding
653 $a Social media usage
690 $a 0430
710 2 $a Indiana University of Pennsylvania. $b Kinesiology, Health, and Sport Science. $3 3279798
773 0 $t Masters Abstracts International $g 81-10.
790 $a 0318
791 $a M.S.
792 $a 2020
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27832565