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Buying Community.

Thomas, Meredith Rhoads.

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Buying Community.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Buying Community./
作者:	Thomas, Meredith Rhoads.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	126 p.
附註:	Source: Dissertations Abstracts International, Volume: 82-05, Section: B.
Contained By:	Dissertations Abstracts International82-05B.
標題:	Sociology. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10928105
ISBN:	9798691253546

Buying Community.
Thomas, Meredith Rhoads.

Buying Community. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 126 p.

Source: Dissertations Abstracts International, Volume: 82-05, Section: B.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2018.

This item must not be sold to any third party vendors.

The intersection of community and consumption has largely been explored as brand community. This paper takes a different path: face-to-face traditional community offered in the form of a branded New Urban neighborhood; the promise is that when you purchase a home, you get community. Community is expressed and treated as a perceived consumer need and brand benefit. This paper uses ethnographic data from a neighborhood to directly assess three major community theories: community lost, community saved and community liberated. The data best support the community-saved theory but point to specific needed refinements. The three traditional markers of community are demonstrated, typically through resident consumer behavior. Our findings show that consumers who buy a home in Pleasant Valley do experience authentic, face-to-face community. Further, we find that consumption plays a key role in the instantiation and reproduction of meaningful community. Significantly, studies of community are rare in affluent neighborhoods. Our findings have implications for both consumer behavior and sociology, both at the theoretical and substantive levels.

ISBN: 9798691253546Subjects--Topical Terms:

516174
Sociology.
Subjects--Index Terms:

Community

Buying Community.
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500 $a Source: Dissertations Abstracts International, Volume: 82-05, Section: B.
500 $a Advisor: O'Guinn, Thomas C.
502 $a Thesis (Ph.D.)--The University of Wisconsin - Madison, 2018.
506 $a This item must not be sold to any third party vendors.
520 $a The intersection of community and consumption has largely been explored as brand community. This paper takes a different path: face-to-face traditional community offered in the form of a branded New Urban neighborhood; the promise is that when you purchase a home, you get community. Community is expressed and treated as a perceived consumer need and brand benefit. This paper uses ethnographic data from a neighborhood to directly assess three major community theories: community lost, community saved and community liberated. The data best support the community-saved theory but point to specific needed refinements. The three traditional markers of community are demonstrated, typically through resident consumer behavior. Our findings show that consumers who buy a home in Pleasant Valley do experience authentic, face-to-face community. Further, we find that consumption plays a key role in the instantiation and reproduction of meaningful community. Significantly, studies of community are rare in affluent neighborhoods. Our findings have implications for both consumer behavior and sociology, both at the theoretical and substantive levels.
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653 $a Consumption inequality
653 $a Neighborhood community
653 $a Social capital
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690 $a 0626
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