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Crisis Communication on Social Media...

Wang, Bairong.

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Crisis Communication on Social Media: Behaviors and Patterns.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Crisis Communication on Social Media: Behaviors and Patterns./
作者:	Wang, Bairong.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	121 p.
附註:	Source: Dissertations Abstracts International, Volume: 80-09, Section: B.
Contained By:	Dissertations Abstracts International80-09B.
標題:	Communication. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13424887
ISBN:	9780438944688

Crisis Communication on Social Media: Behaviors and Patterns.
Wang, Bairong.

Crisis Communication on Social Media: Behaviors and Patterns. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 121 p.

Source: Dissertations Abstracts International, Volume: 80-09, Section: B.

Thesis (Ph.D.)--State University of New York at Buffalo, 2019.

This item is not available from ProQuest Dissertations & Theses.

Social media has been widely used for crisis communication during disasters and its popular use during extreme events has drawn attention from both researchers and practitioners. Social media signifies itself by providing valuable and timely local information posted by their users, while the official news usually lags behind. However, except for providing valuable information, social media is also a place spreading rumors, misinformation, and fake news due its lack of information quality "checking", a process which is used in tradition mass media. The spread of the "bad" information on social media during disasters hampers the situation sensing or decision makings of people, especially those who are affected by disasters. Challenged by the widespread of fake news, misinformation, and rumors, crisis communication needs a better understanding of the spreading patterns of the "bad" information, which has not been well studied. Motivated by this gap, this study investigates rumor spreading patterns, crisis communication patterns, and rumor responding behaviors of social media users during disasters. First, this study investigates the crisis information spreading patterns on Twitter, one of the most popular micro-blog service around the world. Based on the five social media key performance indicators (KPIs) used widely in marketing, we compare the crisis communication patterns and information diffusion patterns of governmental organizations (GO), non-governmental organizations (NGO), and news agent accounts on Twitter. Second, this study analyzes the rumor responding behaviors of social media users during disasters when facing potential rumor information and how users would respond after they receive debunking message(s) to the same rumor. A decision making model is built for the misinformed social media users based on the analysis results of their rumor responding behaviors. Third, we analyze the spreading patterns of both rumor information and debunking information during disasters, including their spreading network structures, diffusion directions, diffusion users, etc. URLs within tweet message are also analyzed to know how inter-platform information is circulated on social networks. Different usage of the same URL information is also analyzed in this study to learn how social media users cite information sources when posting tweets.

ISBN: 9780438944688Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Crisis communication

Crisis Communication on Social Media: Behaviors and Patterns.
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520 $a Social media has been widely used for crisis communication during disasters and its popular use during extreme events has drawn attention from both researchers and practitioners. Social media signifies itself by providing valuable and timely local information posted by their users, while the official news usually lags behind. However, except for providing valuable information, social media is also a place spreading rumors, misinformation, and fake news due its lack of information quality "checking", a process which is used in tradition mass media. The spread of the "bad" information on social media during disasters hampers the situation sensing or decision makings of people, especially those who are affected by disasters. Challenged by the widespread of fake news, misinformation, and rumors, crisis communication needs a better understanding of the spreading patterns of the "bad" information, which has not been well studied. Motivated by this gap, this study investigates rumor spreading patterns, crisis communication patterns, and rumor responding behaviors of social media users during disasters. First, this study investigates the crisis information spreading patterns on Twitter, one of the most popular micro-blog service around the world. Based on the five social media key performance indicators (KPIs) used widely in marketing, we compare the crisis communication patterns and information diffusion patterns of governmental organizations (GO), non-governmental organizations (NGO), and news agent accounts on Twitter. Second, this study analyzes the rumor responding behaviors of social media users during disasters when facing potential rumor information and how users would respond after they receive debunking message(s) to the same rumor. A decision making model is built for the misinformed social media users based on the analysis results of their rumor responding behaviors. Third, we analyze the spreading patterns of both rumor information and debunking information during disasters, including their spreading network structures, diffusion directions, diffusion users, etc. URLs within tweet message are also analyzed to know how inter-platform information is circulated on social networks. Different usage of the same URL information is also analyzed in this study to learn how social media users cite information sources when posting tweets.
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