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When Humanity Meets Technology: Cont...

Wang, Yingwen.

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When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising./
作者:	Wang, Yingwen.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	174 p.
附註:	Source: Dissertations Abstracts International, Volume: 80-12, Section: A.
Contained By:	Dissertations Abstracts International80-12A.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13809356
ISBN:	9781392190746

When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising.
Wang, Yingwen.

When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 174 p.

Source: Dissertations Abstracts International, Volume: 80-12, Section: A.

Thesis (Ph.D.)--Duquesne University, 2019.

This item is not available from ProQuest Dissertations & Theses.

This project aims to contemplate Postman's critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today's mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman's media ecology perspectives, and argues that Postman's prescient ideas provide both hope and constructive insights. Moreover, Postman's thermostatic perspective, rooted in media ecology, offers a functional and creative approach to understanding IMC and seeking improvement of IMC practices in today's mediated environment.

ISBN: 9781392190746Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Advertising

When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising.
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