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Scandals in College Athletics: A Cas...

Lail, Andrew Jacob.

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Scandals in College Athletics: A Case Study Exploring the Impact of a College Basketball Scandal on the Admissions/Enrollment Management Process of a University.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Scandals in College Athletics: A Case Study Exploring the Impact of a College Basketball Scandal on the Admissions/Enrollment Management Process of a University./
Author:	Lail, Andrew Jacob.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	158 p.
Notes:	Source: Dissertations Abstracts International, Volume: 82-01, Section: A.
Contained By:	Dissertations Abstracts International82-01A.
Subject:	College administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27964778
ISBN:	9798662383197

Scandals in College Athletics: A Case Study Exploring the Impact of a College Basketball Scandal on the Admissions/Enrollment Management Process of a University.
Lail, Andrew Jacob.

Scandals in College Athletics: A Case Study Exploring the Impact of a College Basketball Scandal on the Admissions/Enrollment Management Process of a University. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 158 p.

Source: Dissertations Abstracts International, Volume: 82-01, Section: A.

Thesis (Ph.D.)--University of Northern Colorado, 2020.

This item must not be sold to any third party vendors.

"Scandal is a phenomenon associated with sports both professional and collegiate. Virtually no sports are immune to scandal" (Prior et al., 2013, p. 189). Scandals in college athletics have become a topic of interest for the higher education community, arising over the last decade. High profile institutions are being publicly implicated and found guilty of transgressions that alter the way these universities are viewed. The National Collegiate Athletic Association (NCAA) is the governing body of college athletic departments. This body regulates the actions of its members institutions by establishing specific regulations around recruiting, player interaction and many other facets of the experience. This research seeks to understand the impact had on the university when a scandal is discovered and made public. This interpretivist case study is designed to approach the topic of athletic department scandals from an enrollment management/admissions perspective to gain understanding on how the institutional brand, reputation and overall image is impacted. Nine university staff members were interviewed, and their responses were analyzed to develop an understanding of the topic. The findings from this study include lack of impact from the scandal as well as various implications for the university including transparency and consistent communication from administrative positions.

ISBN: 9798662383197Subjects--Topical Terms:

3480538
College administration.
Subjects--Index Terms:

Admissions

Scandals in College Athletics: A Case Study Exploring the Impact of a College Basketball Scandal on the Admissions/Enrollment Management Process of a University.
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