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Arrowhead's Aerial Attack: A Qualita...

Langdon, Chris.

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Arrowhead's Aerial Attack: A Qualitative Analysis of Fan Reactions Toward a Franchise's Quarterback Selection.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Arrowhead's Aerial Attack: A Qualitative Analysis of Fan Reactions Toward a Franchise's Quarterback Selection./
作者:	Langdon, Chris.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	64 p.
附註:	Source: Masters Abstracts International, Volume: 81-02.
Contained By:	Masters Abstracts International81-02.
標題:	Sports management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13805662
ISBN:	9781085586870

Arrowhead's Aerial Attack: A Qualitative Analysis of Fan Reactions Toward a Franchise's Quarterback Selection.
Langdon, Chris.

Arrowhead's Aerial Attack: A Qualitative Analysis of Fan Reactions Toward a Franchise's Quarterback Selection. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 64 p.

Source: Masters Abstracts International, Volume: 81-02.

Thesis (M.S.Ed.)--University of Kansas, 2019.

This item must not be sold to any third party vendors.

This case study utilized qualitative methodologies in order to gather the sentiments of Kansas City Chiefs fans realized during the 2018 regular season. The study focuses upon the Chiefs' decisions in the composition of their roster, with regard to risk and fan identification. This work is provided and conducted with the purpose of contributing to sport management professionals a source for understanding how one franchise's potentially risky player transactions were perceived by its fans, and how those transactions might have affected identification with the team. Individual interviews of 12 Chiefs fans were conducted to gather fan sentiment. The ensuing analysis of that data provided the themes that represent the results of the study. In total 17 themes prevailed from the study, those themes range from community impacts, perceived negligence on the Chiefs' part, to causes of angst and excitement.

ISBN: 9781085586870Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Draft

Arrowhead's Aerial Attack: A Qualitative Analysis of Fan Reactions Toward a Franchise's Quarterback Selection.
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