東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

From Whining to Winning: An Empirica...

Coleman, Cori.

FindBook

Google Book

Amazon

博客來

From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior./
作者:	Coleman, Cori.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	36 p.
附註:	Source: Masters Abstracts International, Volume: 79-12.
Contained By:	Masters Abstracts International79-12.
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10784614
ISBN:	9780438033979

From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior.
Coleman, Cori.

From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 36 p.

Source: Masters Abstracts International, Volume: 79-12.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2018.

This item must not be sold to any third party vendors.

In 2016, the Chicago Cubs won the World Series, and for the first time in Cubs' fans' lives, they were champions. This study sought to understand the effects of a 1st time championship without the bias of expectations from previous success on various demographic groups. The resulting exploratory research paper utilized the Cubs' win as a natural experiment. A total of 202 fans responded to an online survey placed on Cubs fan sites on social media. Among other results, data analysis indicated that team identification was significant in affecting a fan's propensity to BIRG and predicted nearly five percent of the variance in the propensity to BIRG. Overall, the included factors were successfully able to predict 8% of the variance in propensity to BIRG. This study shined a light on what factors may predict BIRGing behaviors on a group of fans that have finally celebrated a long-awaited championship.

ISBN: 9780438033979Subjects--Topical Terms:

2122869
Sports Management.
Subjects--Index Terms:

Birging

From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior.
LDR:02085nmm a2200349 4500 001 2273860
005 20201109125338.5
008 220629s2018 ||||||||||||||||| ||eng d
020 $a 9780438033979
035 $a (MiAaPQ)AAI10784614
035 $a (MiAaPQ)unc:17559
035 $a AAI10784614
040 $a MiAaPQ $c MiAaPQ
100 1 $a Coleman, Cori. $3 3551315
245 1 0 $a From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 36 p.
500 $a Source: Masters Abstracts International, Volume: 79-12.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Jensen, Jonathan A.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2018.
506 $a This item must not be sold to any third party vendors.
520 $a In 2016, the Chicago Cubs won the World Series, and for the first time in Cubs' fans' lives, they were champions. This study sought to understand the effects of a 1st time championship without the bias of expectations from previous success on various demographic groups. The resulting exploratory research paper utilized the Cubs' win as a natural experiment. A total of 202 fans responded to an online survey placed on Cubs fan sites on social media. Among other results, data analysis indicated that team identification was significant in affecting a fan's propensity to BIRG and predicted nearly five percent of the variance in the propensity to BIRG. Overall, the included factors were successfully able to predict 8% of the variance in propensity to BIRG. This study shined a light on what factors may predict BIRGing behaviors on a group of fans that have finally celebrated a long-awaited championship.
590 $a School code: 0153.
650 4 $a Sports Management. $3 2122869
653 $a Birging
653 $a First time championship
653 $a Sport consumer behavior
690 $a 0430
710 2 $a The University of North Carolina at Chapel Hill. $b Exercise and Sport Science. $3 1043309
773 0 $t Masters Abstracts International $g 79-12.
790 $a 0153
791 $a M.A.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10784614