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Study on the WeChat to Improve User ...

Hu, Nan.

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Study on the WeChat to Improve User Experience for Chinese Older Adults.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Study on the WeChat to Improve User Experience for Chinese Older Adults./
作者:	Hu, Nan.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	114 p.
附註:	Source: Masters Abstracts International, Volume: 82-01.
Contained By:	Masters Abstracts International82-01.
標題:	Design. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27830256
ISBN:	9798635223390

Study on the WeChat to Improve User Experience for Chinese Older Adults.
Hu, Nan.

Study on the WeChat to Improve User Experience for Chinese Older Adults. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 114 p.

Source: Masters Abstracts International, Volume: 82-01.

Thesis (M.F.A.)--Iowa State University, 2020.

This item must not be sold to any third party vendors.

As a consequence of the one-child policy, the older adult population in China-defined as 55 years and older-has been growing geometrically over the past few decades. Meanwhile, urban expansion-part of China's modernization-gave rise to a situation in which young adults migrate to major cities, further stratifying the social structure in China and isolating older adult communities. With 620 million active users, WeChat is the most popular all-in-one social media app on smartphones in China. It has been increasingly adopted by older adult users to cope with the challenge of loneliness and unhappiness due to social changes. However, the interface design of the WeChat app appeals to active young adult users, making it challenging for older adult users and leaving them confused when they use the app, due to their decreased cognitive and physical performance as they age. The purpose of this study is to improve the WeChat user experience for Chinese older adults. A quantitative research method with an IRB-approved survey was conducted to collect the quantitative data concerning the older adult user experience of WeChat. A series of vigorous data analyses were implemented using Statistic Package for Social Science (SPSS), a comprehensive statistical tool largely used in social sciences, marketing, healthcare, and more to extract information and knowledge in a data mining process. The findings revealed in the data analysis were further utilized to guide the design process to improve the user experience of WeChat, making the app much easier for older adults to use daily.

ISBN: 9798635223390Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Aging

Study on the WeChat to Improve User Experience for Chinese Older Adults.
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