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Choose Your Own Adventure: The Futur...

Meirson, Rachel E.

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Choose Your Own Adventure: The Future of Interactive Media.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Choose Your Own Adventure: The Future of Interactive Media./
Author:	Meirson, Rachel E.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	127 p.
Notes:	Source: Masters Abstracts International, Volume: 81-10.
Contained By:	Masters Abstracts International81-10.
Subject:	Multimedia communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27740828
ISBN:	9798641782799

Choose Your Own Adventure: The Future of Interactive Media.
Meirson, Rachel E.

Choose Your Own Adventure: The Future of Interactive Media. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 127 p.

Source: Masters Abstracts International, Volume: 81-10.

Thesis (M.S.)--Drexel University, 2020.

This item must not be sold to any third party vendors.

Before the advent of technology, the term "interactive" did not exist in the same way it does today. All forms of entertainment from theatre to sports were inherently interactive. The introduction of technology to the world became the catalyst for defining interactivity. As technology has advanced, interactivity has been reproduced in traditionally passive media such as radio, film, and television to varying degrees of success. These attempts have relied on technological advancements to redefine what "interactive" means. In the next few years, new technologies such as ATSC 3.0, WiFi 6, and 5G will roll out affecting the production and distribution of new content. This thesis sets out to determine how these technologies and the data gathered from interactive experiences will affect the future of interactive media.A series of five in-depth interviews were completed with six industry professionals with questions surrounding the adoption of new technologies, data usage, and the future of interactive media. The results from these interviews suggest that new technologies will offer faster connections and new pathways for content distribution, but their applications will determine their value. Data aggregated from interactive experiences will continue to be used to drive more value to customers, however there is a greater ethical issue that needs to be addressed around protecting user privacy. Finally, the future of interactive media lies in technological personalization, AI driven content, and a return to social interactive experiences akin to those of the past.

ISBN: 9798641782799Subjects--Topical Terms:

590562
Multimedia communications.
Subjects--Index Terms:

Choose your own adventure

Choose Your Own Adventure: The Future of Interactive Media.
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500 $a Source: Masters Abstracts International, Volume: 81-10.
500 $a Advisor: Tedesco, Albert S.
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506 $a This item must not be sold to any third party vendors.
520 $a Before the advent of technology, the term "interactive" did not exist in the same way it does today. All forms of entertainment from theatre to sports were inherently interactive. The introduction of technology to the world became the catalyst for defining interactivity. As technology has advanced, interactivity has been reproduced in traditionally passive media such as radio, film, and television to varying degrees of success. These attempts have relied on technological advancements to redefine what "interactive" means. In the next few years, new technologies such as ATSC 3.0, WiFi 6, and 5G will roll out affecting the production and distribution of new content. This thesis sets out to determine how these technologies and the data gathered from interactive experiences will affect the future of interactive media.A series of five in-depth interviews were completed with six industry professionals with questions surrounding the adoption of new technologies, data usage, and the future of interactive media. The results from these interviews suggest that new technologies will offer faster connections and new pathways for content distribution, but their applications will determine their value. Data aggregated from interactive experiences will continue to be used to drive more value to customers, however there is a greater ethical issue that needs to be addressed around protecting user privacy. Finally, the future of interactive media lies in technological personalization, AI driven content, and a return to social interactive experiences akin to those of the past.
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650 4 $a Film studies. $3 2122736
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653 $a Interactive media
653 $a Interactive television
653 $a Interactivity
653 $a Media
653 $a Television
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710 2 $a Drexel University. $b Television Management (Westphal College of Media Arts and Design). $3 3172859
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