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Consuming the (Postmodern) Self: Sne...

Wallace, Brandon Tyler.

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Consuming the (Postmodern) Self: Sneaker Customization and the Symbolic Creation of Meaning and Identity.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consuming the (Postmodern) Self: Sneaker Customization and the Symbolic Creation of Meaning and Identity./
Author:	Wallace, Brandon Tyler.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	233 p.
Notes:	Source: Masters Abstracts International, Volume: 81-04.
Contained By:	Masters Abstracts International81-04.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13887131
ISBN:	9781687913234

Consuming the (Postmodern) Self: Sneaker Customization and the Symbolic Creation of Meaning and Identity.
Wallace, Brandon Tyler.

Consuming the (Postmodern) Self: Sneaker Customization and the Symbolic Creation of Meaning and Identity. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 233 p.

Source: Masters Abstracts International, Volume: 81-04.

Thesis (M.A.)--University of Maryland, College Park, 2019.

This item must not be sold to any third party vendors.

With regard to the centrality of symbolic cultural consumption in late capitalism (Jameson, 1991; Mandel, 1978), this thesis broadly details how consumers negotiate meaning and construct identity through engagement with cultural commodities. I examine this phenomenon through the athletic sneaker: a commodity that's value largely derives from the cultural meanings it exhibits (Baudrillard, 1983; Miner, 2009; Turner, 2015). Specifically, I analyze sneaker customization, or the act of personal modification of traditional sneakers. Drawing from 15 in-depth interviews with individuals who have experience with sneaker customization, I explicate the various meanings that participants attach to sneaker customization, along with articulating its emergence, current position, implications and significance within its broader sociocultural contexts. This thesis contributes to understandings of how everyday individuals engage with popular cultural practices - such as sneaker customization - to create and define the means of their existence amidst the societal conditions with which they are confronted (Hall, 1996).

ISBN: 9781687913234Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Consumer Identity

Consuming the (Postmodern) Self: Sneaker Customization and the Symbolic Creation of Meaning and Identity.
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245 1 0 $a Consuming the (Postmodern) Self: Sneaker Customization and the Symbolic Creation of Meaning and Identity.
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300 $a 233 p.
500 $a Source: Masters Abstracts International, Volume: 81-04.
500 $a Advisor: Andrews, David L.
502 $a Thesis (M.A.)--University of Maryland, College Park, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a With regard to the centrality of symbolic cultural consumption in late capitalism (Jameson, 1991; Mandel, 1978), this thesis broadly details how consumers negotiate meaning and construct identity through engagement with cultural commodities. I examine this phenomenon through the athletic sneaker: a commodity that's value largely derives from the cultural meanings it exhibits (Baudrillard, 1983; Miner, 2009; Turner, 2015). Specifically, I analyze sneaker customization, or the act of personal modification of traditional sneakers. Drawing from 15 in-depth interviews with individuals who have experience with sneaker customization, I explicate the various meanings that participants attach to sneaker customization, along with articulating its emergence, current position, implications and significance within its broader sociocultural contexts. This thesis contributes to understandings of how everyday individuals engage with popular cultural practices - such as sneaker customization - to create and define the means of their existence amidst the societal conditions with which they are confronted (Hall, 1996).
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650 4 $a Kinesiology. $3 517627
650 4 $a Sociology. $3 516174
653 $a Consumer Identity
653 $a Cultural Politics
653 $a Customization
653 $a Nike
653 $a Sneakers
653 $a Symbolic Creativity
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710 2 $a University of Maryland, College Park. $b Kinesiology. $3 1264670
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