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The Impact of Cultural Values in Adv...

Bajaber, Abdullah Mohammed A.

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The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty./
作者:	Bajaber, Abdullah Mohammed A.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	97 p.
附註:	Source: Dissertations Abstracts International, Volume: 82-01, Section: A.
Contained By:	Dissertations Abstracts International82-01A.
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27830821
ISBN:	9798641746494

The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty.
Bajaber, Abdullah Mohammed A.

The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 97 p.

Source: Dissertations Abstracts International, Volume: 82-01, Section: A.

Thesis (D.A.)--The University of North Dakota, 2020.

This item must not be sold to any third party vendors.

Advertising has been one of the most effective elements of marketing communication used to persuade audiences to behave in a certain way. Many studies have examined factors that affect ads positively. Increasing loyalty was classified as the primary goal of companies. Thus, advertisements were commonly used to achieve this goal. On the other hand, even though many studies discussed advertising elements that might generate negative impacts, the possible results of these ads were not sufficiently addressed. Through the theory of planned behavior, this study aimed to explore the role of the cultural value as an element impacting loyalty negatively by a survey that measures people's attitudes toward anti-culture ads. The research was conducted in Saudi Arabia as some studies have shown a high interest in cultural values compared to peoples of some Arab countries. Participants from all groups reported a significant negative impact of such advertisements on loyalty.

ISBN: 9798641746494Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

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The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty.
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506 $a This item must not be sold to any third party vendors.
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650 4 $a Middle Eastern studies. $3 3168421
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653 $a Culture
653 $a Loyalty
653 $a Marketing communication
653 $a Theory of planned behavior
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690 $a 0338
690 $a 0555
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