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Brand Succession Planning: How to Tr...

Hess, Kara Ann.

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Brand Succession Planning: How to Transition the Brand of an Organization Together with the Leadership.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand Succession Planning: How to Transition the Brand of an Organization Together with the Leadership./
作者:	Hess, Kara Ann.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	47 p.
附註:	Source: Masters Abstracts International, Volume: 81-11.
Contained By:	Masters Abstracts International81-11.
標題:	Arts management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27830209
ISBN:	9798643180012

Brand Succession Planning: How to Transition the Brand of an Organization Together with the Leadership.
Hess, Kara Ann.

Brand Succession Planning: How to Transition the Brand of an Organization Together with the Leadership. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 47 p.

Source: Masters Abstracts International, Volume: 81-11.

Thesis (M.A.)--American University, 2020.

This item must not be sold to any third party vendors.

In brand succession planning, nonprofit arts organizations must plan how to best transition their marketing along with their founder. Branding in nonprofits is not a new topic, but often organizations are unaware of just how connected their founder is to their outward facing communications. This paper seeks to explore the relationship between founders of nonprofit arts organizations and their organization's institutional brand. The conclusion of this paper describes how organizations can best plan for transitioning their brand and marketing messaging along with that of their founder, to avoid losing trust from constituents when new leadership takes over.

ISBN: 9798643180012Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Brand

Brand Succession Planning: How to Transition the Brand of an Organization Together with the Leadership.
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300 $a 47 p.
500 $a Source: Masters Abstracts International, Volume: 81-11.
500 $a Advisor: Varela, Ximena.
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506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a In brand succession planning, nonprofit arts organizations must plan how to best transition their marketing along with their founder. Branding in nonprofits is not a new topic, but often organizations are unaware of just how connected their founder is to their outward facing communications. This paper seeks to explore the relationship between founders of nonprofit arts organizations and their organization's institutional brand. The conclusion of this paper describes how organizations can best plan for transitioning their brand and marketing messaging along with that of their founder, to avoid losing trust from constituents when new leadership takes over.
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