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Understanding the Effect of Seal Siz...

Metzger, Rachel.

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Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs./
作者:	Metzger, Rachel.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	100 p.
附註:	Source: Masters Abstracts International, Volume: 80-09.
Contained By:	Masters Abstracts International80-09.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10815221
ISBN:	9780438974395

Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs.
Metzger, Rachel.

Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 100 p.

Source: Masters Abstracts International, Volume: 80-09.

Thesis (M.S.)--Oklahoma State University, 2018.

This item must not be sold to any third party vendors.

Today, genetically modified organisms have an increased presence in the American food supply. GMOs are a topic of controversy, so it is important to know how consumers feel about them. Attitudes toward GMOs have been studied across the globe, but few studies focus on attitudes toward GMOs in the United States. This study consists of two manuscripts: the first manuscript measured attitudes toward GMOs using a semantic differential scale, and the second manuscript measured the effect a certified non-GMO seal has on the way consumers view food advertisements when the size of the seal is manipulated. This study consisted of 100 faculty and staff members from Oklahoma State University. Attitudes toward GMOs were found to be primarily neutral, potentially revealing participants' lack of knowledge of GMOs. The size of the non-GMO seal was found to be significant for time to first fixation and fixation count, but it was not significant for fixation duration.

ISBN: 9780438974395Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Attitudes

Understanding the Effect of Seal Size in Non-GMO Food Advertisements and Measuring Consumer Attitudes Toward GMOs.
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