東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Beyond Spectator Sports: Scale Devel...

Kim, Min Jung .

FindBook

Google Book

Amazon

博客來

Beyond Spectator Sports: Scale Development and Validation for Mediated Sports Consumption.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Beyond Spectator Sports: Scale Development and Validation for Mediated Sports Consumption./
作者:	Kim, Min Jung .
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	156 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-09, Section: B.
Contained By:	Dissertations Abstracts International81-09B.
標題:	Sports management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27549220
ISBN:	9781658434751

Beyond Spectator Sports: Scale Development and Validation for Mediated Sports Consumption.
Kim, Min Jung .

Beyond Spectator Sports: Scale Development and Validation for Mediated Sports Consumption. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 156 p.

Source: Dissertations Abstracts International, Volume: 81-09, Section: B.

Thesis (Ph.D.)--The University of New Mexico, 2019.

This item must not be sold to any third party vendors.

One apparent trend impacting spectator sports is the shift in sport fans' consumption opportunities, having now gained many alternative formats to access sporting events. Sport fans are allowed intentionally and constantly to move from platform to platform and access content on demand. These substitute platforms, including home television, online streaming, social networking, sports bars, and movie cinema, are considered mediated sports consumption, alternative outlets to actual physical attendance of sporting events. As the phenomenon of mediated sports consumption has become a predominant means of spectating sports consumption practice, it is more important than ever to identify and understand how mediated sports consumption impacts sport fans behaviors. In other words, what motives influence sport fans' decision making to consume sport games is important for sport organizations in order to have a more comprehensive view of spectator sports within the context of mediated sports consumption as well as to maximize fan participation and revenue development. The purpose of this study was threefold: (1) to explore what motives influence sport fans' consumption practice regarding mediated sports consumption not only to extend our understanding of sport consumers but also to help explain sport fans' decision making, (2) to develop a comprehensive motivation scale for mediated sports consumption (MSMSC); and (3) to provide initial validation for MSMSC. This study adopted mixed methods combined a qualitative phase and a quantitative phase. Specifically, a five-stage methodology, including face-to-face interviews, a panel of expert review, exploratory factor analyses, confirmatory factor analyses, and structural equation modeling, was used to determine the validity and reliability of the MSMSC. The developed MSMSC has seven key motives measured by 21 items. The seven factors were convenience (3 items), sociability (3 items), emotional hedge (2 items), programming (3 items), ownership (3 items), team identification (4 items), and security (3 item). The seven-factor model was confirmed and had achieved a good model fit, which suggested that this newly developed MSMSC was adequate to capture mediated sports consumption behavior. Given the findings, managerial implication for sport management practices and future research are discussed.

ISBN: 9781658434751Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Consumer behavior

Beyond Spectator Sports: Scale Development and Validation for Mediated Sports Consumption.
LDR:03510nmm a2200349 4500 001 2269787
005 20200921065635.5
008 220629s2019 ||||||||||||||||| ||eng d
020 $a 9781658434751
035 $a (MiAaPQ)AAI27549220
035 $a AAI27549220
040 $a MiAaPQ $c MiAaPQ
100 1 $a Kim, Min Jung . $3 3547125
245 1 0 $a Beyond Spectator Sports: Scale Development and Validation for Mediated Sports Consumption.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 156 p.
500 $a Source: Dissertations Abstracts International, Volume: 81-09, Section: B.
500 $a Advisor: Mao, Luke Lunhua.
502 $a Thesis (Ph.D.)--The University of New Mexico, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a One apparent trend impacting spectator sports is the shift in sport fans' consumption opportunities, having now gained many alternative formats to access sporting events. Sport fans are allowed intentionally and constantly to move from platform to platform and access content on demand. These substitute platforms, including home television, online streaming, social networking, sports bars, and movie cinema, are considered mediated sports consumption, alternative outlets to actual physical attendance of sporting events. As the phenomenon of mediated sports consumption has become a predominant means of spectating sports consumption practice, it is more important than ever to identify and understand how mediated sports consumption impacts sport fans behaviors. In other words, what motives influence sport fans' decision making to consume sport games is important for sport organizations in order to have a more comprehensive view of spectator sports within the context of mediated sports consumption as well as to maximize fan participation and revenue development. The purpose of this study was threefold: (1) to explore what motives influence sport fans' consumption practice regarding mediated sports consumption not only to extend our understanding of sport consumers but also to help explain sport fans' decision making, (2) to develop a comprehensive motivation scale for mediated sports consumption (MSMSC); and (3) to provide initial validation for MSMSC. This study adopted mixed methods combined a qualitative phase and a quantitative phase. Specifically, a five-stage methodology, including face-to-face interviews, a panel of expert review, exploratory factor analyses, confirmatory factor analyses, and structural equation modeling, was used to determine the validity and reliability of the MSMSC. The developed MSMSC has seven key motives measured by 21 items. The seven factors were convenience (3 items), sociability (3 items), emotional hedge (2 items), programming (3 items), ownership (3 items), team identification (4 items), and security (3 item). The seven-factor model was confirmed and had achieved a good model fit, which suggested that this newly developed MSMSC was adequate to capture mediated sports consumption behavior. Given the findings, managerial implication for sport management practices and future research are discussed.
590 $a School code: 0142.
650 4 $a Sports management. $3 3423935
650 4 $a Health sciences. $3 3168359
653 $a Consumer behavior
653 $a Mediated sports consumption
653 $a Scale development
653 $a Spectator sports
690 $a 0430
690 $a 0566
710 2 $a The University of New Mexico. $b Health Education. $3 3547126
773 0 $t Dissertations Abstracts International $g 81-09B.
790 $a 0142
791 $a Ph.D.
792 $a 2019
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27549220