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Factors Influencing Travel Intention...

Cui, Hang.

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Factors Influencing Travel Intention of Post-disaster Destinations: The Case of 2016 Hurricane Matthew.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Factors Influencing Travel Intention of Post-disaster Destinations: The Case of 2016 Hurricane Matthew./
作者:	Cui, Hang.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	71 p.
附註:	Source: Masters Abstracts International, Volume: 81-12.
Contained By:	Masters Abstracts International81-12.
標題:	Environmental economics. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27743345
ISBN:	9798645487775

Factors Influencing Travel Intention of Post-disaster Destinations: The Case of 2016 Hurricane Matthew.
Cui, Hang.

Factors Influencing Travel Intention of Post-disaster Destinations: The Case of 2016 Hurricane Matthew. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 71 p.

Source: Masters Abstracts International, Volume: 81-12.

Thesis (M.S.)--University of Georgia, 2020.

This item must not be sold to any third party vendors.

This study examines the travel behavior of people after the occurrence of a natural disaster and focuses on the effects of perceived risks and information resources on people's intention to visit a destination after a natural disaster occurred. Our data was extracted from the South Atlantic Coast Visitor Survey, which was collected 2 weeks after Hurricane Matthew in 2016, and provided us an opportunity to analyze consumer post-disaster behavior. The study found that people's visitation intentions were related to the preference of price discounts, perceived risks, information resources, and demographic factors. The result demonstrated that it is very important for the tourism industry and destination marketing organizations to create messaging strategies by targeting different resources channels and decrease tourists' perceived risks to increase people's intention to visit. This study also gives a better understanding of the importance of risk perception, informative resources and visitor characteristics regarding a destination's recovery process.

ISBN: 9798645487775Subjects--Topical Terms:

535179
Environmental economics.
Subjects--Index Terms:

Information resource

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500 $a Source: Masters Abstracts International, Volume: 81-12.
500 $a Advisor: Salazar, John.
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506 $a This item must not be sold to any third party vendors.
520 $a This study examines the travel behavior of people after the occurrence of a natural disaster and focuses on the effects of perceived risks and information resources on people's intention to visit a destination after a natural disaster occurred. Our data was extracted from the South Atlantic Coast Visitor Survey, which was collected 2 weeks after Hurricane Matthew in 2016, and provided us an opportunity to analyze consumer post-disaster behavior. The study found that people's visitation intentions were related to the preference of price discounts, perceived risks, information resources, and demographic factors. The result demonstrated that it is very important for the tourism industry and destination marketing organizations to create messaging strategies by targeting different resources channels and decrease tourists' perceived risks to increase people's intention to visit. This study also gives a better understanding of the importance of risk perception, informative resources and visitor characteristics regarding a destination's recovery process.
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