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Fashion Design and Development Decip...

Lou, Xingqiu.

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Fashion Design and Development Deciphered.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Fashion Design and Development Deciphered./
作者:	Lou, Xingqiu.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	155 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-11, Section: B.
Contained By:	Dissertations Abstracts International81-11B.
標題:	Fashion. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28004272
ISBN:	9798643183556

Fashion Design and Development Deciphered.
Lou, Xingqiu.

Fashion Design and Development Deciphered. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 155 p.

Source: Dissertations Abstracts International, Volume: 81-11, Section: B.

Thesis (Ph.D.)--North Carolina State University, 2020.

This item must not be sold to any third party vendors.

Reducing speed-to-market has been identified as the top priority by the textile and apparel industry. Companies struggled to make timely decisions and to meet deadlines to keep up with rapidly moving consumer behavior and to survive in this extremely competitive market. The concern about speed is a constant topic throughout the industry. Technology is dramatically changing the way consumers shop, spot trends and share ideas. Consumers today expect rapid trend turnover and a greater number of choices regarding materials, colors and sizes, which adds pressure to companies to reduce time-to-market. The objective of this research is to explore the current activities and timeline of apparel design and development, as well as to determine the key factors that affect its speed. A deciphered model was built and validated, aiming to manage better the time involved in the process. Opportunities for blockchain technology are also discussed. This study used a collective case study and the Delphi method to address the research objectives. Five cases with different lengths of the design and development calendar were selected. Qualitative inputs were gathered through a series of semi-structured interviews. Based on the conclusions from the five case studies, an initial deciphered model was built to manage the calendar time. Once the initial deciphered model was created, the Delphi method was adopted to validate and refine the model. Five experts with more than five years' experience in the field of apparel design and development were invited to participate in this study. Experts' inputs were gathered through a rubric, containing yes/no statements or questions and open-ended questions. The feedback from the experts were analyzed and incorporated to finalize the model. The results of this study find that the design and development cycle ranges from one month to 14 months. A longer design and development cycle has more gates involved in the process; whereas, a shorter cycle has fewer gates, suggesting that the decision-making meetings (gates) add more time to the process. The type of organization and its interface with customers and consumers affect the speed of design and development. Apparel brands have the longest calendar; mass customization companies have the shortest calendar; and vertically integrated retail is in the middle. Within design and development, producing salesman samples was found to be the most time-consuming process, taking from one month up to six months. This research provides insights into refining companies' go-to-market processes and on reaching milestones more quickly and effectively. Reducing the time from the beginning of product development to the product's market launch lowers the risk of incorrectly anticipating trends, seasonality and demand patterns and increases a company's ability to respond quickly. Bringing new products to market in a timely manner not only helps companies outpace competitors and capture consumer demands better, but also ensures a company's long-term loyal customers.

ISBN: 9798643183556Subjects--Topical Terms:

549143
Fashion.
Subjects--Index Terms:

Fashion design and development

Fashion Design and Development Deciphered.
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520 $a Reducing speed-to-market has been identified as the top priority by the textile and apparel industry. Companies struggled to make timely decisions and to meet deadlines to keep up with rapidly moving consumer behavior and to survive in this extremely competitive market. The concern about speed is a constant topic throughout the industry. Technology is dramatically changing the way consumers shop, spot trends and share ideas. Consumers today expect rapid trend turnover and a greater number of choices regarding materials, colors and sizes, which adds pressure to companies to reduce time-to-market. The objective of this research is to explore the current activities and timeline of apparel design and development, as well as to determine the key factors that affect its speed. A deciphered model was built and validated, aiming to manage better the time involved in the process. Opportunities for blockchain technology are also discussed. This study used a collective case study and the Delphi method to address the research objectives. Five cases with different lengths of the design and development calendar were selected. Qualitative inputs were gathered through a series of semi-structured interviews. Based on the conclusions from the five case studies, an initial deciphered model was built to manage the calendar time. Once the initial deciphered model was created, the Delphi method was adopted to validate and refine the model. Five experts with more than five years' experience in the field of apparel design and development were invited to participate in this study. Experts' inputs were gathered through a rubric, containing yes/no statements or questions and open-ended questions. The feedback from the experts were analyzed and incorporated to finalize the model. The results of this study find that the design and development cycle ranges from one month to 14 months. A longer design and development cycle has more gates involved in the process; whereas, a shorter cycle has fewer gates, suggesting that the decision-making meetings (gates) add more time to the process. The type of organization and its interface with customers and consumers affect the speed of design and development. Apparel brands have the longest calendar; mass customization companies have the shortest calendar; and vertically integrated retail is in the middle. Within design and development, producing salesman samples was found to be the most time-consuming process, taking from one month up to six months. This research provides insights into refining companies' go-to-market processes and on reaching milestones more quickly and effectively. Reducing the time from the beginning of product development to the product's market launch lowers the risk of incorrectly anticipating trends, seasonality and demand patterns and increases a company's ability to respond quickly. Bringing new products to market in a timely manner not only helps companies outpace competitors and capture consumer demands better, but also ensures a company's long-term loyal customers.
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