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Womenpreneurs in a Digital Environme...

Nunez, Michelle N.

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Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand./
Author:	Nunez, Michelle N.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	70 p.
Notes:	Source: Masters Abstracts International, Volume: 81-04.
Contained By:	Masters Abstracts International81-04.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13903838
ISBN:	9781085687522

Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand.
Nunez, Michelle N.

Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 70 p.

Source: Masters Abstracts International, Volume: 81-04.

Thesis (M.A.)--University of South Florida, 2019.

This item must not be sold to any third party vendors.

Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study works to build a bridge to understanding these practices. Online presentation of the self is an expanding body of research in academia, and the present research works to contribute new knowledge surrounding the exploitation of the most popular visually based social media platform Instagram to create and maintain successful personal brands.

ISBN: 9781085687522Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Digital marketing

Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand.
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300 $a 70 p.
500 $a Source: Masters Abstracts International, Volume: 81-04.
500 $a Advisor: Ramirez, Artemio, Jr.
502 $a Thesis (M.A.)--University of South Florida, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study works to build a bridge to understanding these practices. Online presentation of the self is an expanding body of research in academia, and the present research works to contribute new knowledge surrounding the exploitation of the most popular visually based social media platform Instagram to create and maintain successful personal brands.
590 $a School code: 0206.
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650 4 $a Mass communications. $3 3422380
650 4 $a Entrepreneurship. $3 526739
653 $a Digital marketing
653 $a Entrepreneurs
653 $a Womenpreneurs
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690 $a 0708
690 $a 0429
710 2 $a University of South Florida. $b Mass Communications. $3 1680516
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