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Essays on Economics of Online Platforms.

Doosti, Shahryar.

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Essays on Economics of Online Platforms.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Essays on Economics of Online Platforms./
作者:	Doosti, Shahryar.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	191 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-04, Section: A.
Contained By:	Dissertations Abstracts International81-04A.
標題:	Business administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13896384
ISBN:	9781085798228

Essays on Economics of Online Platforms.
Doosti, Shahryar.

Essays on Economics of Online Platforms. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 191 p.

Source: Dissertations Abstracts International, Volume: 81-04, Section: A.

Thesis (Ph.D.)--University of Washington, 2019.

This item must not be sold to any third party vendors.

In this dissertation, I study the economics of online platforms. I explore economic consequences of the interaction between firms and users through online platforms. I investigate three aspects of such interactions through data-driven economic models: mobile economy, online crowd, and social media. I study the effect of platform design on demand and monetizing online traffic. First, I study the impact of emerging mobile ecosystem on users' interaction patterns. Specifically, I choose the online shopping platform in which users have two channels to purchase the products: PC and App. I investigate whether niche products are more likely to be seen and selected in mobile channel. I also look into customers' usage patterns to draw conclusions on how to increase sales of niche products. Second, I study the online crowdfunding and the effect of the campaign design on overall success. I build a structural model to estimate the demand for Kickstarter projects and make conclusions on the effect of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation.

ISBN: 9781085798228Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Apps

Essays on Economics of Online Platforms.
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300 $a 191 p.
500 $a Source: Dissertations Abstracts International, Volume: 81-04, Section: A.
500 $a Advisor: Tan, Yong.
502 $a Thesis (Ph.D.)--University of Washington, 2019.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a In this dissertation, I study the economics of online platforms. I explore economic consequences of the interaction between firms and users through online platforms. I investigate three aspects of such interactions through data-driven economic models: mobile economy, online crowd, and social media. I study the effect of platform design on demand and monetizing online traffic. First, I study the impact of emerging mobile ecosystem on users' interaction patterns. Specifically, I choose the online shopping platform in which users have two channels to purchase the products: PC and App. I investigate whether niche products are more likely to be seen and selected in mobile channel. I also look into customers' usage patterns to draw conclusions on how to increase sales of niche products. Second, I study the online crowdfunding and the effect of the campaign design on overall success. I build a structural model to estimate the demand for Kickstarter projects and make conclusions on the effect of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation.
590 $a School code: 0250.
650 4 $a Business administration. $3 3168311
650 4 $a Economic theory. $3 1556984
650 4 $a Web studies. $3 2122754
653 $a Apps
653 $a Crowdfunding
653 $a Mobile economy
653 $a Platform design
653 $a Social media
653 $a Sponsorship
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690 $a 0511
690 $a 0646
710 2 $a University of Washington. $b Business - Foster School of. $3 2122850
773 0 $t Dissertations Abstracts International $g 81-04A.
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792 $a 2019
793 $a English
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