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De-Code: Understanding the Nature of...
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Srinivasan, Divya.
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De-Code: Understanding the Nature of Food Labels through the lens of Information Design.
Record Type:
Electronic resources : Monograph/item
Title/Author:
De-Code: Understanding the Nature of Food Labels through the lens of Information Design./
Author:
Srinivasan, Divya.
Published:
Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:
97 p.
Notes:
Source: Masters Abstracts International, Volume: 79-12.
Contained By:
Masters Abstracts International79-12.
Subject:
Design. -
Online resource:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10792952
ISBN:
9780438051904
De-Code: Understanding the Nature of Food Labels through the lens of Information Design.
Srinivasan, Divya.
De-Code: Understanding the Nature of Food Labels through the lens of Information Design.
- Ann Arbor : ProQuest Dissertations & Theses, 2018 - 97 p.
Source: Masters Abstracts International, Volume: 79-12.
Thesis (M.F.A.)--Northeastern University, 2018.
This item must not be sold to any third party vendors.
As the seasons changed, so did the produce and the dishes. Or at least so it was, unlike now, how everything is pretty much available throughout the year. The manner in which our food is produced and consumed has drastically changed over the years and we are finding it harder than ever before to make choices of what to buy! Consumer behavior is largely a factor of the enormous marketing blitz, and every possible word is being used on food products that promote them as the most desirable. We are being bombarded with a combination of all these terms making it an arduous task for us to decipher what they mean. Despite all the marketing gimmicks, there is a truth to some of these labels that can inform us in making better choices. One of the main problems for a non expert to decode the meaning of labels is the fact that it is distributed across multiple repositories and platforms making it inaccessible and hard to decipher. My thesis investigates pulling data from different repositories, organizing and designing all the labels in a visually cohesive manner as a Food Archive that addresses: what do these food labels communicate and mean? How can we distinguish between what is good and bad, which ones are truthful and reliable? And how can these labels be curated for addressing specific needs? In order to design the Food Archive, the thesis outlines the process (Ethnographic research, gathering the data, sorting the data to make sense of it, establishing a taxonomy and using this taxonomy as a navigation model in the archive.) This is my journey in this Project, to interview, collect, investigate and analyze to try and find a plausible solution that can assist in its own small way, to a healthier living.
ISBN: 9780438051904Subjects--Topical Terms:
518875
Design.
Subjects--Index Terms:
Consumerism
De-Code: Understanding the Nature of Food Labels through the lens of Information Design.
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As the seasons changed, so did the produce and the dishes. Or at least so it was, unlike now, how everything is pretty much available throughout the year. The manner in which our food is produced and consumed has drastically changed over the years and we are finding it harder than ever before to make choices of what to buy! Consumer behavior is largely a factor of the enormous marketing blitz, and every possible word is being used on food products that promote them as the most desirable. We are being bombarded with a combination of all these terms making it an arduous task for us to decipher what they mean. Despite all the marketing gimmicks, there is a truth to some of these labels that can inform us in making better choices. One of the main problems for a non expert to decode the meaning of labels is the fact that it is distributed across multiple repositories and platforms making it inaccessible and hard to decipher. My thesis investigates pulling data from different repositories, organizing and designing all the labels in a visually cohesive manner as a Food Archive that addresses: what do these food labels communicate and mean? How can we distinguish between what is good and bad, which ones are truthful and reliable? And how can these labels be curated for addressing specific needs? In order to design the Food Archive, the thesis outlines the process (Ethnographic research, gathering the data, sorting the data to make sense of it, establishing a taxonomy and using this taxonomy as a navigation model in the archive.) This is my journey in this Project, to interview, collect, investigate and analyze to try and find a plausible solution that can assist in its own small way, to a healthier living.
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http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10792952
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