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Quantitative Assessment of the Relat...

Aniebo, Osmond C.

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Quantitative Assessment of the Relationship between e/m-Commerce Site Access Speed and Consumer Adoption-Retention Rate.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Quantitative Assessment of the Relationship between e/m-Commerce Site Access Speed and Consumer Adoption-Retention Rate./
作者:	Aniebo, Osmond C.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	214 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-11, Section: B.
Contained By:	Dissertations Abstracts International81-11B.
標題:	Information technology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27837862
ISBN:	9798641785561

Quantitative Assessment of the Relationship between e/m-Commerce Site Access Speed and Consumer Adoption-Retention Rate.
Aniebo, Osmond C.

Quantitative Assessment of the Relationship between e/m-Commerce Site Access Speed and Consumer Adoption-Retention Rate. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 214 p.

Source: Dissertations Abstracts International, Volume: 81-11, Section: B.

Thesis (Ph.D.)--Northcentral University, 2020.

This item must not be sold to any third party vendors.

The use of electronic/mobile-commerce (e/m-commerce) has become widespread and even fundamental to the global economy. However, users continued usage of e/m-commerce is not a guarantee if the infrastructural need to support e/m-commercial activities is not sufficiently provided. Quantitative methodology was used in the study. The purpose of this quasi-experimental study was to assess the relationships between e/m-commerce site access speed as provided by mobile network service providers (MNSPs) and new consumer adoption rates, as well as with existing consumer retention. The problem being studied in this study affects all e/m-commerce users as well as e/m-commerce companies. The variation in speed comes from simply changing from 2G speed through 3G speed to the 4G/LTE. Adoption/retention rates are measured based on a series of questions on the questionnaire and surveys. To analyze the results, different forms of parametric tests if assumptions are met otherwise non-parametric statistical tools were employed to determine significant relationships between the variables. Research data derives from interviews, questionnaires, and observations. Interviews, questionnaires, and observations would be administered on a large number of respondents such as e-commerce service providers, e/m-commerce users and intending users, to achieve at least a power of 0.78. The data analysis done in the study emanated from the data collected from 148 surveys completed by e/m-commerce users. From these data, the respondents were delineated into three groups. These include the Experienced-users, Averagely-Experienced users and non-experienced users. In the end, the findings of the study among others, primarily showed that mobile access speed is an important determiner of user adoption and user retention of e/m-commerce services.

ISBN: 9798641785561Subjects--Topical Terms:

532993
Information technology.
Subjects--Index Terms:

adoption

Quantitative Assessment of the Relationship between e/m-Commerce Site Access Speed and Consumer Adoption-Retention Rate.
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