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Female Small Business Owners: Strate...

Peterson, Betsy J.

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Female Small Business Owners: Strategies for Success.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Female Small Business Owners: Strategies for Success./
作者:	Peterson, Betsy J.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	155 p.
附註:	Source: Dissertations Abstracts International, Volume: 81-10, Section: B.
Contained By:	Dissertations Abstracts International81-10B.
標題:	Business administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27830674
ISBN:	9781658495998

Female Small Business Owners: Strategies for Success.
Peterson, Betsy J.

Female Small Business Owners: Strategies for Success. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 155 p.

Source: Dissertations Abstracts International, Volume: 81-10, Section: B.

Thesis (D.B.A.)--Walden University, 2020.

This item must not be sold to any third party vendors.

In 2015, 30.2 million small businesses existed in the United States; the Small Business Administration predicted that only half would survive beyond 5 years. Female business owners who do not establish practices to gain a competitive advantage in the small business marketplace may experience poor business performance. Grounded in trait theory, the purpose of this qualitative multiple case study was to explore the business strategies female small business owners use to succeed in a small business beyond 5 years. Participants included 3 female owners of successful small businesses in Northern California who have been in continual operation for more than 5 years. Data were collected from interviews, observation, and documentation in the form of customer reviews and public documents establishing the age of the business. Methodological triangulation and manual data analysis were used to extract themes from the data. There were 4 themes that emerged from the data. The themes included personality and the development of a business persona, as well as education, quality of product or service, and financial management. Employees, financial stakeholders, and society are beneficiaries of successful business enterprises that generate tax dollars, provide employment, and provide access to a desirable product or service. The implications of positive social change include the potential for female business owners to experience greater success and contribute to their communities by providing a positive example of female entrepreneurship.

ISBN: 9781658495998Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Female entrepreneur

Female Small Business Owners: Strategies for Success.
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